Email Capture: Why Your Website Needs It

by | Aug 23, 2022 | Blog, Email Marketing

There’s a million websites out there — and most of them don’t have email capture.

   Does yours?

If not, you’re leaving money on the table.

When a person visits your website, you only have one chance to turn that visitor into a customer.

If they don’t get in touch then, they’ll vanish.  

Email Capture 101

You see, whether it’s Aunt Mabel in your local mom and pop store, or a business deal worth $1,000… $23,000… $157,000… even millions…

    …people buy when they want to.

And, unfortunately, you rarely know when it will be.

With B2B sales, targeting buyers at the right time is even more complex. 

Going straight for a sale in B2B will hardly ever produce the desired results.  

The key is being top of mind when they are ready to buy. 

We believe the solution is to send your prospects an automated stream of interesting, memorable, and helpful information.

However, first you need to have a growing list of all those prospects.

This is actually your most important challenge. 

How do you get their email addresses?  

On your website, offer your prospects something — for example: 10 tips, a guide, or a white paper. 

Give something really valuable so they are happy to give their email address.

Once you have their email address, you send them a thoughtful, curated series of emails — including the something you offered.

Communications prospects want to open — even look forward to receiving — are the magic key. The right emails can:

  • Build and strengthen your relationship with prospects
  • Establish your position
  • Explain why your prospects should choose you (why you’re better than your competition)
  • Boost your credibility
  • Keep you in your prospects’ minds
  • Persuade and sell

So when your prospect’s ready to buy, they’ll immediately think of you and get in touch.

Don’t Leave Money On The Table

If you aren’t already building your mailing list,  you’re leaving money on the table.

   The good news? Adding email capture is simple to get right.

And we can help.

Maybe you don’t know where to start… maybe you’d like us to write some emails, or a landing page for you.

…or possibly something else altogether.

Whatever it is, drop us a line to set up a free consultation.