As we approach the end of the year, it's the perfect time to reflect on another year of triumphs and innovations in the world of direct-to-consumer (D2C) marketing. Many of the clients we partner with at eAccountable are direct-to-consumer companies, so we want to...
The Performance Marketing Blog
How The AARRR Framework Can Help You Grow Your Business
by eAccountable | Nov 27, 2023 | Blog, Framework Series
eAccountable Framework Series What do pirates and your marketing strategy have to do with each other? The AARRR Framework, that’s what. The AARRR Framework, which is often referred to as “Pirate Metrics”, is a business model used to identify and shape critical user...
How Customer Journey Mapping Can Help You Accelerate Your Growth
by eAccountable | Nov 17, 2023 | Blog, Digital Marketing, Framework Series
eAccountable Framework Series "The customer's perception is your reality." - Kate Zabriskie Today, understanding and enhancing the customer experience isn’t just a luxury; it's a necessity. But how do you effectively put yourself in your customers shoes? ...
Boost Your Revenue With The Conversion Sequence Heuristic Framework
by eAccountable | Nov 14, 2023 | Blog, Framework Series
eAccountable Framework Series In the always changing landscape of digital marketing, maximizing your conversion rates is paramount to growing your business. To achieve this, it's essential to employ a proven framework that can fine-tune your marketing collateral and...
Exciting News: Introducing Amazon Affiliate Partnerships in 2024!
by eAccountable | Nov 12, 2023 | Affiliate Marketing, Amazon, Blog
eAccountable is thrilled to unveil a revolutionary offering that promises to reshape the way you do business on Amazon. Starting on January 1st, 2024, we're introducing Amazon Affiliate Partnerships, and we're excited to share all the incredible possibilities it...
How To Make A Great Amazon Listing
by eAccountable | Nov 8, 2023 | Amazon, Blog
What makes a great Amazon listing? If your business has an active Amazon channel, then you should be asking yourself this question. Amazon is the world’s biggest online marketplace, and it gives you the opportunity to reach thousands upon millions of new...
How The STP Marketing Model Can Grow Your Business
by eAccountable | Nov 1, 2023 | Blog, Framework Series
eAccountable Framework Series “Your customer isn’t ‘everyone’” - Seth Godin While you might like it if ‘everyone’ bought your product, that isn’t how it works. Even the most popular brands in the world understand the diversity of their target market. The truth...
How The AIDA Framework And How It Can Skyrocket Your Sales
by eAccountable | Oct 27, 2023 | Framework Series
eAccountable Framework Series In the world of sales and marketing, understanding customer behavior and decision-making processes is crucial for success. The AIDA Framework, which stands for Attention, Interest, Desire, and Action, is one of the most time tested...
The Rise of Content Commerce in Affiliate Marketing
by eAccountable | Oct 23, 2023 | Affiliate Marketing, Blog, Digital PR
What is Content Commerce? The world of affiliate marketing is witnessing a transformative shift, especially in the realm of media publications. As traditional advertising revenues have started to decline, publications have increasingly turned to Content Commerce...
How eAccountable Harnesses the Power of Direct Response Marketing to Drive Business Growth
by eAccountable | Oct 16, 2023 | Blog, Digital Marketing
https://youtu.be/JAdKTx14Wy8?si=jB65F_d0jGLHd072&t=308 “The trouble is that many copywriters and agencies don’t think in terms of selling. They’ve never written direct response–they’ve never tasted blood.” - David Ogilvy These words from marketing legend David...
How To Use AI To Maximize Your Digital Marketing Impact
by eAccountable | Oct 13, 2023 | Blog, Digital Marketing
Artificial intelligence (AI) is rapidly changing the world, and the field of marketing is no exception. AI-powered marketing tools are becoming increasingly sophisticated, and they offer a wide range of benefits for businesses of all sizes. Better Understand Your...
What To Do About Google’s Latest Algorithm Updates
by eAccountable | Oct 11, 2023 | Blog, SEO
Many websites that rely on SEO for their business are hurting right now. Over the last several weeks, Google has deployed a series of very volatile and impactful algorithm updates that have rendered many SEO initiatives either useless or toothless. We've...