Why Influencer Marketing?
Certainly you’ve heard that consumers are “ad-blind” and this has left brands scrambling to find ways to get their brands in front of their target consumers. But, what if we told you there was a sure way to get your brand in front of your target consumers and that it’s even more affordable than other types of advertising?
This is where influencer marketing comes in.
Consumers rely on their peers to make purchase decisions and learn about new products and luckily, influencers are viewed as peers by consumers. With ads not having the strength they once had and with consumers not trusting a brand’s own recommendations about themselves—influencers are the key to getting the word out about your brand.
Influencers have the ability to highlight brands and authentically weave their brand experience into their content providing brand awareness, engagement, conversions and even sales.
Usually, consumers consult reviews before buying a product that is new to them instead of going directly to a brand’s website. So, your brand should be flooding the marketing with influencer generated product reviews.