In the world of luxury brands, your reputation should speak for itself.
You can’t afford to hurt the public perception of your product.
Because when you’re producing a high end product, your brand’s reputation matters.
Many luxury brands stay out of affiliate marketing entirely for this reason.
They’re afraid affiliate marketing will erode their brand…make their prestigious product look “cheap”.
In reality, if you’re smart about it, affiliate marketing can both protect your luxury brand’s reputation while elevating it to the next level.
So, how is it done?
When we work with luxury clients, we use the following 4 tactics to increase conversions without eroding their brand:
Tactic #1: Limit your partnerships
Let’s say you’re a premium men’s clothing brand.
Our goal first and foremost is to build your brand awareness, not target easy conversions.
So no targeting easy coupon sites.
Your product is luxury. Discounts on these sites can make your product look cheap.
Getting placed in high end shopping sites and content commerce placements in your vertical will get a lot of the right eyes on your product.
These platforms target your audience; people who are already interested in products like yours who are now more aware of your brand.
Tactic #2: Audit Placements
We won’t work with just any affiliate partner on your behalf.
That’s why we want to be sure that all of it’s affiliate partners are a fit.
This is why we are rigorous about vetting any and all affiliate placements regularly.
We want to ensure brand compliance with any partner we work with, so you get increased brand awareness, not erosion.
Tactic #3: Protect Against Brand Abuse
To protect against brand abuse, we use a very helpful tool called BrandVerity.
BrandVerity helps protect you from brand abuse.
It helps show you when a competitor is trying to use your branded terms to sell their product on paid search.
It also helps show you if your coupon codes are being shared without your permission.
Tactic #4: Competitive Monitoring & Conquesting
If you’re a luxury brand, you want to be the best product in your field.
We help you do that by staying on top of your competitors.
By keeping a close eye on your competitors, we can ensure you’re doing what they’re doing, but better.
Of course, this is just the tip of the iceberg.
Want to learn more about how we can protect and elevate your luxury brand with affiliate marketing?
Drop us a line here. We’ll set up a time to chat about how we can help your brand.