If you’ve gotten a breakup letter from Amazon, you may be asking, “Why was I kicked out of Amazon Vendor Central?” The short answer? You probably should never have been there in the first place - and you may want to check out Seller Central instead! What is Amazon...
The Performance Marketing Blog
Partner Highlight: Discount School Supply Recognized by Newsweek As A Top Online Shop!
by eAccountable | Oct 7, 2020 | Blog
eAccountable is proud to be a partner of Discount School Supply who has been recognized as one of Newsweek’s 1,000 Best Online Shops for the second straight year in a row, outpacing their competitors in the peer group rankings. Since 1985 Discount School Supply has...
New Criteria For Site Reviews to Count Towards Your Google Seller Ratings
by eAccountable | Sep 29, 2020 | Blog, Paid Search
Google is about to roll out an update that many aren’t aware of: the Google Seller Ratings qualification criteria is changing! Below you’ll learn whether or not this affects your business. Will this affect my business? Do you have Seller Ratings, or the stars that...
eAccountable Names Former Ogilvy Executive VP Michael McFadden New President
by eAccountable | Sep 9, 2020 | Blog, Press Releases
Digital marketing agency eAccountable announced that Michael McFadden, former Executive Vice President at The Ogilvy Group, has been appointed as its new President. Founder and CEO, Durk Price will step down as CEO and serve in an advisory role. "We are fortunate and...
Amazon Prime Day 2020 – Everything Sellers Need to Know, Plus 9 Tips to Achieving Success
by eAccountable | Sep 2, 2020 | Amazon, Blog
Update: This post has been amended to reflect the confirmed dates of Prime Day, October 13 - 14 2020. Despite the challenges retailers are facing with COVID-19, Amazon Prime Day 2020 is still coming up! For those unfamiliar, Amazon Prime Day is the equivalent to Black...
10 Influencer Marketing Predictions for 2020
by eAccountable | Dec 6, 2019 | Blog, Influencer Marketing
Influencer marketing is a hot trend creating brand awareness, sales, earned media, a gain in social media presences and more. And because it’s a powerful tool to get in front of target consumers in an authentic way, it shows no signs of slowing down. So, based on what...
Creating Lasting Client Partnerships With Sustainable Recruitment and Communication Methods
by eAccountable | Nov 26, 2019 | Affiliate Marketing, Blog, Partners
Whether you are recruiting for your affiliate program, influencer campaign, or just in search of content partners, it is important to create lasting client partnerships through your first outreach to your goal completion. There are many different types of client...
How Many Characters Can Your Google Paid Search Ads Have?
by eAccountable | Nov 14, 2019 | Blog, Paid Search
Google has recently started giving advertisers more options when it comes to creating their paid search ads, with new formats like responsive ads and adding a third headline to fit more content. With all these changes there have also been adjustments to the number of...
10 Affiliate Marketing Trends that Will Dominate 2020
by eAccountable | Nov 6, 2019 | Affiliate Marketing, Blog
With spending in the affiliate marketing world forecasted to hit $6.8 billion dollars in the year 2020, many brands are beginning to realize just how effective this marketing channel can be. This pay per performance model of marketing is appealing to brands because...
5 Innovative Ways to Work with Influencers
by eAccountable | Oct 25, 2019 | Blog, Influencer Marketing
With influencer marketing becoming increasingly popular, brands are having to get super creative with the ways they work with influencers to stand out amidst all the digital clutter. It’s not enough to just send an influencer product and cross your fingers that they...
A Guide to Promoting Your Brand on Amazon
by eAccountable | Oct 18, 2019 | Amazon, Blog
In 2018, 50% of all ecommerce searches began Amazon. This surprising fact means that it’s critical for retailers to not only sell their product on Amazon, but also step up their game when it comes to marketing their products on Amazon. With over 100 million consumers...
What We Learned About Influencer Marketing from Surveying Over 400 Influencers
by eAccountable | Oct 8, 2019 | Blog, Influencer Marketing
Here at eAccountable we are always trying to keep a pulse on all things influencer marketing. The industry is constantly changing, and brands need to continually refine and adapt their influencer marketing programs. We decided that the best way to understand the state...