There are no doubts the state of digital marketing is constantly changing and markets need to adapt to quickly to what is happening on Google, Facebook, and Amazon. Sure, there are other key players you can invest in like Pinterest, Criteo, SnapChat and so on. Yet,...
Influencer marketing is nothing new. In fact, it’s so popular that spending on this marketing channel is forecasted to hit $15 billion by the year 2022. With more brands than ever adopting influencer marketing, the space, however, is quickly becoming saturated. So,...
So, you’ve done your homework and you know your brand needs to adopt affiliate marketing as a strategy to help grow your ecommerce presence. You're probably thinking about working with an affiliate marketing agency, but you're not sure. In case you’re not sold on...
It’s no secret that influencer marketing can shine a spotlight on brands in a way that other forms of marketing simply can’t. If you’re already doing influencer marketing, then your goal should be to get as much leverage as you can out of the gorgeous and authentic...
Amazon Prime Day 2019 is coming! For those unfamiliar, Amazon Prime Day is the equivalent to Black Friday or Cyber Monday for Amazon. It’s when sellers offer up their best deals in the Amazon Marketplace. Right now, there are over 100,000,000 Americans using Amazon...
Important Note: None of the below information is tax or legal advice. Please consult your accountant or legal counsel for specific answers to your situation. As a merchant selling online in 2019, you should plan to collect and remit sales tax for purchases from...
I’ve been doing agency work for a long time, since the year 2000 as eAccountable. Before that, I was in the commercial real estate business in Dallas, Texas and to say during my work experience I have had some “war stories” would be an understatement. But I really...
After nearly 10-years, I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer, my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector, it was an easy marketplace to get...
Actually, there’s nothing not to love about influencer marketing. Yet, most advertisers may find it hard to build a strong affiliate channel if they solely rely on influencers. One of the biggest hurdles for working with influencers is that many of our clients at...
Affiliate marketing has and is adapting, changing and evolving with the times. A couple weeks ago I read a piece of marketing material with the title: “Affiliate Marketing is Dead”. Surprising since the sender over its history has essentially billed itself as a...
Last year, we analyzed the 2017 affiliate marketing holiday season/Q4 data, from nearly 100 online retail customers with annual revenue between $1M – $100M. While the 2018 holiday season is still underway, we wanted to share Affiliate Marketing data and three initial...
Affiliate marketing is a critical channel for established online retailers. Companies who have yet to get onboard with affiliate are eagerly exploring how to get started with this lucrative marketing opportunity. Ryan Fitzgerald has 12 years of experience in digital...