So why do we still think we can train customers to react when we interrupt them? The days of interruption marketing are gone. The Internet has fundamentally changed the way people find, discover, share, shop, and connect.
Put your brand where your customers already live
“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in and be what people are interested in.”