It’s no secret that influencer marketing can shine a spotlight on brands in a way that other forms of marketing simply can’t. With the ability to elicit authentic brand recommendations, consumers look to influencers as peers giving influencers the power to move the...
Amazon Prime Day is coming! For those unfamiliar, Amazon Prime Day is the equivalent to Black Friday or Cyber Monday for Amazon. It’s when sellers offer up their best deals in the Amazon Marketplace. Right now, there are over 100,000,000 Americans using Amazon Prime....
Important Note: None of the below information is tax or legal advice. Please consult your accountant or legal counsel for specific answers to your situation. As a merchant selling online in 2019, you should plan to collect and remit sales tax for purchases from...
I’ve been doing agency work for a long time, since the year 2000 as eAccountable. Before that, I was in the commercial real estate business in Dallas, Texas and to say during my work experience I have had some “war stories” would be an understatement. But I really...
After nearly 10-years I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector it was an easy marketplace to get...
[images style="0" image="https%3A%2F%2Fwww.eaccountable.com%2Fwp-content%2Fuploads%2F2019%2F03%2F160725.highres.influencer-1024x732.jpg" custom_width="Y" width="1024" custom_width_val="600" align="center" top_margin="0" full_width="Y"] Actually, there’s nothing not to...
[images style="0" image="https%3A%2F%2Fwww.eaccountable.com%2Fwp-content%2Fuploads%2F2019%2F03%2Fbacklit-bird-clouds-755385.jpg" width="2048" align="center" top_margin="0" full_width="Y"] Affiliate marketing has and is adapting, changing and evolving with the times. A...
Last year, we analyzed the 2017 affiliate marketing holiday season/Q4 data, from nearly 100 online retail customers with annual revenue between $1M – $100M. While the 2018 holiday season is still underway, we wanted to share Affiliate Marketing data and three initial...
Affiliate marketing is a critical channel for established online retailers. Companies who have yet to get onboard with affiliate are eagerly exploring how to get started with this lucrative marketing opportunity. Ryan Fitzgerald has 12 years of experience in digital...
eAccountable has been in the digital marketing agency and affiliate marketing space since 2000. During this time, we’ve seen clients go through a variety of significant business issues ranging from bankruptcy and closing up shop overnight, to unexpectedly firing the...
A well implemented affiliate marketing program typically accounts for 10 - 20% of online sales for most retailers. Last year’s affiliate marketing holiday season data, taken from 100 online retail customers with annual revenue between $1M - $100M, was analyzed....
The 2018 Denver Digital Summit featured digital marketing presentations by industry leaders discussing the best practices, latest trends and hottest strategies in marketing today. The topics covered ranged from search marketing and email marketing to customer...