This Cyber Week, the market was down. We were up. Want to know how we beat the market this Black Friday and Cyber Monday? Cyber Monday e-commerce revenue was down 1.4% compared to last year. And Black Friday e-commerce revenue was down 1.1%. It’s the first...
The Performance Marketing Blog
Affiliate Marketing: Frequently Asked Questions
by Teresa Grammatke | Sep 29, 2021 | Affiliate Marketing, Blog
Affiliate marketing is a performance-based marketing channel where publishers promote an advertiser's brand and/or products. The publishers earn commissions based on the sales that they drive. In most cases, performance is tracked through affiliate networks. Some of...
Digital Marketing in the Age of the Vaccine: What Happens Post Pandemic?
by eAccountable | Jul 20, 2021 | Affiliate Marketing, Blog, Digital Marketing
As much of society gains increasing control over the spread of COVID-19, digital marketers are seeking to understand more about the lasting impact that COVID has had on advertising in a post pandemic landscape. Post pandemic, Businesses across all industries...
Affiliate Marketing: The Good, The Bad and The Ugly
by eAccountable | Jul 13, 2021 | Affiliate Marketing, Blog, Digital Marketing
Affiliate Marketing: Some people love it, some people hate it. But why are there so many mixed feelings around a continuously evolving industry that generates around 16% of all ecommerce sales globally? In short, the various perceptions of affiliate marketing...
Ardent Tackle Partners with eAccountable to Reel in the Big Fish Through Amazon, Paid Search and Affiliate Marketing
by eAccountable | Jul 6, 2021 | Affiliate Marketing, Amazon, Blog, Paid Search, Partners
Ardent Tackle has just partnered with eAccountable to reel in the big fish through through a revitalized digital marketing strategy. Ardent is the designer and manufacturer of several high end, professional grade fishing products. Ardent produces fishing reels, lines,...
Affiliate Channel Success with Full-Funnel Affiliates
by eAccountable | Feb 18, 2021 | Affiliate Marketing, Blog
A key trend in affiliate marketing the last two years has been to expand beyond traditional coupon, loyalty and shopping publishers to focus on full funnel opportunities. These include more top of funnel publishers such as content websites, bloggers and influencers....
The Revenue Differences Between Your Affiliate Network and Google Analytics
by Scott Wanamaker | Dec 18, 2019 | Affiliate Marketing, Blog
Tracking is hard. Attribution is hard. It’s only gotten harder recently with browser changes like ITP that limit or eliminate tracking cookies. At the same time, digital marketing is still more trackable now then most traditional types of marketing like print and TV...
Creating Lasting Client Partnerships With Sustainable Recruitment and Communication Methods
by eAccountable | Nov 26, 2019 | Affiliate Marketing, Blog, Partners
Whether you are recruiting for your affiliate program, influencer campaign, or just in search of content partners, it is important to create lasting client partnerships through your first outreach to your goal completion. There are many different types of client...
10 Affiliate Marketing Trends that Will Dominate 2020
by eAccountable | Nov 6, 2019 | Affiliate Marketing, Blog
With spending in the affiliate marketing world forecasted to hit $6.8 billion dollars in the year 2020, many brands are beginning to realize just how effective this marketing channel can be. This pay per performance model of marketing is appealing to brands because...
Q & A: Affiliate Marketing for Beginners with Ryan Fitzgerald
by eAccountable | Sep 18, 2018 | Affiliate Marketing, Blog
Affiliate marketing is a critical channel for established online retailers. Companies who have yet to get onboard with affiliate are eagerly exploring how to get started with this lucrative marketing opportunity. Ryan Fitzgerald has 12 years of experience in digital...
See the Data! What Happened When an Online Retailer Stopped Affiliate Marketing for Two Weeks
by eAccountable | Sep 17, 2018 | Affiliate Marketing, Blog
eAccountable has been in the digital marketing agency and affiliate marketing space since 2000. During this time, we’ve seen clients go through a variety of significant business issues ranging from bankruptcy and closing up shop overnight, to unexpectedly firing the...
9 Holiday Trends and Affiliate Marketing Benchmarks from Successful Online Retailers
by eAccountable | Sep 17, 2018 | Affiliate Marketing, Blog
A well implemented affiliate marketing program typically accounts for 10 - 20% of online sales for most retailers. Last year’s affiliate marketing holiday season data, taken from 100 online retail customers with annual revenue between $1M - $100M, was analyzed....