If your ads are hitting the right audiences but overall sales keep flat-lining, the problem probably isn’t your bidding strategy, it’s the product page shoppers land on. In today’s hyper-competitive eCommerce environment, product optimization has replaced bigger media...
The Performance Marketing Blog
The Evolution of Media Monetization: A Significant Transformation Reshapes the Media Landscape
by Kristin Flohr | Jun 27, 2025 | Affiliate Marketing, Blog, Digital Marketing
As print publications have been folding and consumer subscriptions decreased, media outlets have been forced to develop diverse revenue strategies. Media outlets are depending on commissions through affiliate as a reliable and long-term revenue source within this...
How Paid Ads Marketing Increases Traffic in 2025
by Lara Wrzosek | Jun 20, 2025 | Blog, Digital Marketing, Paid Search, Paid Social
In the fast-evolving digital landscape of 2025, visibility is no longer optional; it’s a growth requirement. Brands that want to win aren’t just experimenting with Google ads. They’re investing in systems. When done right, paid ads marketing increases website traffic,...
Building an Amazon Marketing Strategy That Performs Beyond the Algorithm
by Lara Wrzosek | Apr 24, 2025 | Amazon, Blog
Navigating Amazon's Evolving Ecosystem Amazon is no longer just a massive online marketplace—it’s a full-scale performance platform where marketing, logistics, consumer psychology, and automation intersect. For third-party sellers and brands alike, the days of “set it...
How To Create Ads For Specific Audiences
by eAccountable | Jul 25, 2023 | Blog, Digital Marketing
Are you reading the room? When it comes to your ads, you should be... Where Are Companies Spending Their Ad Money? Not shocking, digital and programmatic makes up nearly half of all media spend. In the early 2000s, there were “forecasts” that digital would...