In the ever-evolving landscape of affiliate marketing, staying up-to-date with regulatory changes is crucial to maintaining trust and transparency between businesses and consumers. Recently, the Federal Trade Commission (FTC) released new disclosure guidelines that...
The digital marketing ecosystem is a complex one. In fact, the word “digital” does not quite speak to the diversity of digital marketing channels and practices. So, what exactly does digital marketing entail? The world of digital marketing can be better understood...
So, you’ve done your homework and you know your brand needs to adopt affiliate marketing as a strategy to help grow your ecommerce presence. You're probably thinking about working with an affiliate marketing agency, but you're not sure. In case you’re not sold on...
Affiliate marketing has and is adapting, changing and evolving with the times. A couple weeks ago I read a piece of marketing material with the title: “Affiliate Marketing is Dead”. Surprising since the sender over its history has essentially billed itself as a...