The Revenue Differences Between Your Affiliate Network and Google Analytics

Tracking is hard. Attribution is hard. It’s only gotten harder recently with browser changes like ITP that limit or eliminate tracking cookies. At the same time, digital marketing is still more trackable now then most traditional types of marketing like print and TV have ever been. Analytics s … Read more about The Revenue Differences Between Your Affiliate Network and Google Analytics

Creating Lasting Client Partnerships With Sustainable Recruitment and Communication Methods

Whether you are recruiting for your affiliate program, influencer campaign, or just in search of content partners, it is important to create lasting relationships through your first outreach to your goal completion.  There are many different types of partners to look for during a recruitment … Read more about Creating Lasting Client Partnerships With Sustainable Recruitment and Communication Methods