Google has recently started giving advertisers more options when it comes to creating their paid search ads, with new formats like responsive ads and adding a third headline to fit more content. With all these changes there have also been adjustments to the number of characters you can use in your … Read more about How Many Characters Can Your Google Paid Search Ads Have?
With spending in the affiliate marketing world forecasted to hit $6.8 billion dollars in the year 2020, many brands are beginning to realize just how effective this marketing channel can be. This pay per performance model of marketing is appealing to brands because they only have to spend money when … Read more about 10 Affiliate Marketing Trends that Will Dominate 2020
With influencer marketing becoming increasingly popular, brands are having to get super creative with the ways they work with influencers to stand out amidst all the digital clutter. It’s not enough to just send an influencer product and cross your fingers that they write about your brand or post a … Read more about 5 Innovative Ways to Work with Influencers
In 2018, 50% of all ecommerce searches began Amazon. This surprising fact means that it’s critical for retailers to not only sell their product on Amazon, but also step up their game when it comes to marketing their products on Amazon. With over 100 million consumers a year ending up on Amazon … Read more about A Guide to Promoting Your Brand on Amazon
Here at eAccountable we are always trying to keep a pulse on all things influencer marketing. The industry is constantly changing, and brands need to continually refine and adapt their influencer marketing programs. We decided that the best way to understand the state of influencer marketing was to … Read more about What We Learned About Influencer Marketing from Surveying Over 400 Influencers