Blog

Williams-Sonoma Has The Recipe For Winning Online

Posted By: Durk Price on Jan 16, 2018 in Uncategorized

In the age of eCommerce only the most agile companies will be able to survive. Williams-Sonoma is one of the few brick and mortar retailers who has been able to survive and thrive in the wake of the ecommerce apocalypse. Since the early 2000’s malls have seen declining foot traffic and it has been extremely difficult for the traditional retailer to adapt. When facing decreasing sales and cash flows, companies are often quick to cut the marketing spend in order save cash. The issue with this approach is it is very short sighted, and fails to address the root of the problem. The main issue is not that sales are declining, rather the main issue is that the consumer path to purchase has changed, and companies have not been changing with them.

Williams-Sonoma has always been a category leader in digital presence. Ten years ago, when its competition was focusing on print and direct mail, Williams-Sonoma was investing in a digital catalog. Williams-Sonoma’s focus on personalization and targeting has helped leaders in the digital space.

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Google Focusing on Mobile First

Posted By: Durk Price on Nov 13, 2017 in Uncategorized

Google Focusing on Mobile First

 

Google has a new policy, and if you aren’t following suit, you’re likely to be left in the dark.

Google is focusing its search algorithm on mobile optimized websites. Which means, that sites that perform better for mobile platforms, are also more likely to rank higher in Google’s search algorithm.

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You Wouldn’t Train a Dog to Meow

Posted By: Durk Price on Sep 14, 2017 in Blog

So why do we still think we can train customers to react when we interrupt them? The days of interruption marketing are gone. The Internet has fundamentally changed the way people find, discover, share, shop, and connect.

Put your brand where your customers already live

“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in and be what people are interested in.”

– Craig Davis

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Whole Foods – Ripe for Amazon’s Picking

Posted By: Durk Price on Aug 25, 2017 in Blog

Last month the online retail giant made the announcement that they were purchasing the upscale grocery chain for $13.7 Billion in cash. As a part of the deal Amazon will also acquire more than 450 brick-and-mortar stores across the country.

The Grocery Sector – Ripe for disruption

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Nike Just Did It! – Nike Partners With Amazon…Finally

Posted By: Durk Price on Aug 08, 2017 in Blog

Two of the world’s largest brands, Nike and Amazon announced a new partnership in June, 2017. After years of holding out, Nike will now be selling its products directly on the Amazon marketplace. For years Nike presumably felt that it was above selling directly on Amazon. So what changed? We’ll explore 2 main reasons why Nike’s move was the correct, if not inevitable one.

1.   Crackdown On Third Party Sellers

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