Q & A: Affiliate Marketing for Beginners with Ryan Fitzgerald

Affiliate marketing is a critical channel for established online retailers. Companies who have yet to get onboard with affiliate are eagerly exploring how to get started with this lucrative marketing opportunity. Ryan Fitzgerald has 12 years of experience in digital marketing. We sat down with … Read more about Q & A: Affiliate Marketing for Beginners with Ryan Fitzgerald

See the Data! What Happened When an Online Retailer Stopped Affiliate Marketing for Two Weeks

eAccountable has been in the digital marketing agency and affiliate marketing space since 2000. During this time, we’ve seen clients go through a variety of significant business issues ranging from bankruptcy and closing up shop overnight, to unexpectedly firing the ecommerce lead - or even the … Read more about See the Data! What Happened When an Online Retailer Stopped Affiliate Marketing for Two Weeks

9 Holiday Trends and Affiliate Marketing Benchmarks from Successful Online Retailers

A well implemented affiliate marketing program typically accounts for 10 - 20% of online sales for most retailers. Last year’s affiliate marketing holiday season data, taken from 100 online retail customers with annual revenue between $1M - $100M,  was analyzed. The data reviewed revealed broad and … Read more about 9 Holiday Trends and Affiliate Marketing Benchmarks from Successful Online Retailers

15% of Your Competitors Sales are from Affiliate Marketing. Are Yours? Affiliate Marketing 101

 Forrester Consulting summarizes it best: “Affiliate marketing, once regarded more as a tool to drive consumers to the purchase event, is now viewed as a powerful channel for consumer discovery that leads to brand engagement and incremental sales at compelling ROIs.” Predictions Indicate … Read more about 15% of Your Competitors Sales are from Affiliate Marketing. Are Yours? Affiliate Marketing 101