What We Learned About Influencer Marketing from Surveying Over 400 Influencers

Here at eAccountable we are always trying to keep a pulse on all things influencer marketing. The industry is constantly changing, and brands need to continually refine and adapt their influencer marketing programs. We decided that the best way to understand the state of influencer marketing was to … Read more about What We Learned About Influencer Marketing from Surveying Over 400 Influencers

How to Get the Best Earned Media Possible From Influencers

Influencer marketing is nothing new. In fact, it’s so popular that spending on this marketing channel is forecasted to hit $15 billion by the year 2022. With more brands than ever adopting influencer marketing, the space, however, is quickly becoming saturated. So, while you and your competitors … Read more about How to Get the Best Earned Media Possible From Influencers

Should My Brand Work with an Affiliate Marketing Agency?

So, you’ve done your homework and you know your brand needs to adopt affiliate marketing as a strategy to help grow your ecommerce presence. In case you’re not sold on affiliate marketing yet, let’s consult a marketer’s best friend—data!  It’s important to note that on average, affiliate … Read more about Should My Brand Work with an Affiliate Marketing Agency?

How to Take Influencer Generated Content a Step Past Earned Media

It’s no secret that influencer marketing can shine a spotlight on brands in a way that other forms of marketing simply can’t. With the ability to elicit authentic brand recommendations, consumers look to influencers as peers giving influencers the power to move the needle when it comes to brand … Read more about How to Take Influencer Generated Content a Step Past Earned Media