I’ve been doing agency work for a long time, since the year 2000 as eAccountable. Before that, I was in the commercial real estate business in Dallas, Texas and to say during my work experience I have had some “war stories” would be an understatement. But I really feel that war stories, particularly … Read more about Crisis Management with a Valued Customer
After nearly 10-years I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector it was an easy marketplace to get sucked into early - it seemed … Read more about Is it possible to improve user experience at Amazon?
Actually, there’s nothing not to love about influencer marketing. Yet, most advertisers may find it hard to build a strong affiliate channel if they solely rely on influencers. One of the biggest hurdles for working with influencers is that many of our clients at eAccountable don’t want to work … Read more about What’s not to LOVE about Influencers?
Affiliate marketing has and is adapting, changing and evolving with the times. A couple weeks ago I read a piece of marketing material with the title: “Affiliate Marketing is Dead”. Surprising since the sender over its history has essentially billed itself as a replacement affiliate tracking … Read more about Affiliate Marketing is NOT dead.
Last year, we analyzed the 2017 affiliate marketing holiday season/Q4 data, from nearly 100 online retail customers with annual revenue between $1M – $100M. While the 2018 holiday season is still underway, we wanted to share Affiliate Marketing data and three initial findings for Black Friday thru … Read more about Black Friday thru Cyber Monday Affiliate Marketing 2018 Data: 3 Findings