It’s no secret that influencer marketing can shine a spotlight on brands in a way that other forms of marketing simply can’t. With the ability to elicit authentic brand recommendations, consumers look to influencers as peers giving influencers the power to move the needle when it comes to brand … Read more about How to Take Influencer Generated Content a Step Past Earned Media
Amazon Prime Day is Coming. Are You Prepared?
Amazon Prime Day is coming! For those unfamiliar, Amazon Prime Day is the equivalent to Black Friday or Cyber Monday for Amazon. It’s when sellers offer up their best deals in the Amazon Marketplace. Right now, there are over 100,000,000 Americans using Amazon Prime. Last year Amazon sold $4.19 … Read more about Amazon Prime Day is Coming. Are You Prepared?
Sales Tax Changes for Merchants
Important Note: None of the below information is tax or legal advice. Please consult your accountant or legal counsel for specific answers to your situation. As a merchant selling online in 2019, you should plan to collect and remit sales tax for purchases from customers in all 50 states. And for … Read more about Sales Tax Changes for Merchants
Crisis Management with a Valued Customer
I’ve been doing agency work for a long time, since the year 2000 as eAccountable. Before that, I was in the commercial real estate business in Dallas, Texas and to say during my work experience I have had some “war stories” would be an understatement. But I really feel that war stories, particularly … Read more about Crisis Management with a Valued Customer
Is it possible to improve user experience at Amazon?
After nearly 10-years I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector it was an easy marketplace to get sucked into early - it seemed … Read more about Is it possible to improve user experience at Amazon?
