I’ve been doing agency work for a long time, since the year 2000 as eAccountable. Before that, I was in the commercial real estate business in Dallas, Texas and to say during my work experience I have had some “war stories” would be an understatement. But I really feel that war stories, particularly … Read more about Crisis Management with a Valued Customer
Is it possible to improve user experience at Amazon?
After nearly 10-years I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector it was an easy marketplace to get sucked into early - it seemed … Read more about Is it possible to improve user experience at Amazon?
What’s not to LOVE about Influencers?
Actually, there’s nothing not to love about influencer marketing. Yet, most advertisers may find it hard to build a strong affiliate channel if they solely rely on influencers. One of the biggest hurdles for working with influencers is that many of our clients at eAccountable don’t want to work … Read more about What’s not to LOVE about Influencers?
Affiliate Marketing is NOT dead.
Affiliate marketing has and is adapting, changing and evolving with the times. A couple weeks ago I read a piece of marketing material with the title: “Affiliate Marketing is Dead”. Surprising since the sender over its history has essentially billed itself as a replacement affiliate tracking … Read more about Affiliate Marketing is NOT dead.
Black Friday thru Cyber Monday Affiliate Marketing 2018 Data: 3 Findings
Last year, we analyzed the 2017 affiliate marketing holiday season/Q4 data, from nearly 100 online retail customers with annual revenue between $1M – $100M. While the 2018 holiday season is still underway, we wanted to share Affiliate Marketing data and three initial findings for Black Friday thru … Read more about Black Friday thru Cyber Monday Affiliate Marketing 2018 Data: 3 Findings
