Here at eAccountable we are always trying to keep a pulse on all things influencer marketing. The industry is constantly changing, and brands need to continually refine and adapt their influencer marketing programs. We decided that the best way to understand the state of influencer marketing was to … Read more about What We Learned About Influencer Marketing from Surveying Over 400 Influencers
There are no doubts the state of digital marketing is constantly changing and markets need to adapt to quickly to what is happening on Google, Facebook, and Amazon. Sure, there are other key players you can invest in like Pinterest, Criteo, SnapChat and so on. Yet, product discovery and searches are … Read more about Ahead of the Curve: Increasing Amazon Sales & Traffic
Influencer marketing is nothing new. In fact, it’s so popular that spending on this marketing channel is forecasted to hit $15 billion by the year 2022. With more brands than ever adopting influencer marketing, the space, however, is quickly becoming saturated. So, while you and your competitors … Read more about How to Get the Best Earned Media Possible From Influencers
So, you’ve done your homework and you know your brand needs to adopt affiliate marketing as a strategy to help grow your ecommerce presence. In case you’re not sold on affiliate marketing yet, let’s consult a marketer’s best friend—data! It’s important to note that on average, affiliate … Read more about Should My Brand Work with an Affiliate Marketing Agency?
It’s no secret that influencer marketing can shine a spotlight on brands in a way that other forms of marketing simply can’t. With the ability to elicit authentic brand recommendations, consumers look to influencers as peers giving influencers the power to move the needle when it comes to brand … Read more about How to Take Influencer Generated Content a Step Past Earned Media