Influencer Marketing

Influencer marketing is a hot trend creating brand awareness, sales, earned media, a gain in social media presences and more. And because it’s a powerful tool to get in front of target consumers in an authentic way, it shows no signs of slowing down. So, based on what I’ve seen this past year and … Read more about 10 Influencer Marketing Predictions for 2020

With influencer marketing becoming increasingly popular, brands are having to get super creative with the ways they work with influencers to stand out amidst all the digital clutter. It’s not enough to just send an influencer product and cross your fingers that they write about your brand or post a … Read more about 5 Innovative Ways to Work with Influencers

Here at eAccountable we are always trying to keep a pulse on all things influencer marketing. The industry is constantly changing, and brands need to continually refine and adapt their influencer marketing programs. We decided that the best way to understand the state of influencer marketing was to … Read more about What We Learned About Influencer Marketing from Surveying Over 400 Influencers