In Google’s inevitable march towards taking humans and agencies out of the PPC management equation, the most egregious and often costly change is Google’s updates to its exact match keyword targeting with similar intent. “Prior to this update, exact match was sacred...

Google is about to roll out an update that many aren’t aware of: the Google Seller Rating qualification criteria is changing! Below you’ll learn whether or not this affects your business. Will this affect my business? Do you have Seller Ratings, or the stars that...

Google has recently started giving advertisers more options when it comes to creating their paid search ads, with new formats like responsive ads and adding a third headline to fit more content. With all these changes there have also been adjustments to the number of...