Nike Just Did It! – Nike Partners With Amazon…Finally

Two of the world’s largest brands, Nike and Amazon announced a new partnership in June, 2017. After years of holding out, Nike will now be selling its products directly on the Amazon marketplace. For years Nike presumably felt that it was above selling directly on Amazon. So what changed? We’ll … Read more about Nike Just Did It! – Nike Partners With Amazon…Finally

View From the Top: Facebook Looks to be Online Shopping Destination

Over the last year Facebook has taken several aggressive steps that link brands to consumers in order to further promote online shopping while on the social network. Facebook’s efforts include include tighter integration with backend ecommerce platforms, a rise in sponsored content that is … Read more about View From the Top: Facebook Looks to be Online Shopping Destination

Friday Pulse: The Online Shopping Edition

I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome! Alphabet’s Google Shopping Growth in March Bests Amazon, Says ChannelAdvisor Google Shopping is beating … Read more about Friday Pulse: The Online Shopping Edition