I’ve talked a lot about personalization in the past. The good news is that because it’s considered the holy grail for retailers, many are working very aggressively to get it right. The bad news is that very few have gotten there – yet. According to a recent survey from Boston Retail Partners, personalized content –… Read more about View from the Top: Pursuing Personalization
I know I sound like a broken record, but providing a good mobile experience for consumers is more important than ever as more people are using their smartphones to make purchases. Over the last year, there’s been a dramatic increase in the frequency of smartphone shopping, based on a new study. According to the survey… Read more about Providing the Total Mobile Customer Experience
When I examine the explosion of mobile over the last few years, I unfortunately see some parallels to early days of the Web when newspapers and media struggled to embrace the new distribution method. Let me explain. Back in the mid-90’s hard copy publications – newspapers, magazines, trade publications – were the go-to sources of… Read more about View From the Top: Go Mobile or Go Home
I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m making the Friday Pulse shorter and sweeter by giving you just the 3 most important things you need to know this week.You’re welcome! RetailMeNot.com has a bad reputation with many retailers, but frankly, it is a… Read more about Friday Pulse: Mobile Drives Coupons, Personalize Needs Data, PPC Today
Seeing our clients succeed always fills me with joy and la lot of pride. Recently, PureFormulas, a long-time client of eAccountable.com, received the 2015 Bizrate Circle of Excellence Platinum Award, one of the highest distinctions for superior customer service and satisfaction. This is the fourth consecutive year that the company has received this prestigious honor.
There is so much online data available to retailers that it can be overwhelming. Maybe that is why I was a little shocked to see a recent study stating that 52 percent of retailers admitted that they still struggle to identify and engage with their most valuable customers. More than half? Wow. How can that be… Read more about View From the Top: Knowing Your Customers is Key to Satisfaction
I am always being approached by services that want to partner with us. Some are providing innovative services and tools that could certainly benefit our efforts to better manage client’s programs, boost brand awareness via social media and help with content marketing campaigns. And others, well, they just seem like a lot of hype with… Read more about View From the Top: Picking Partners
It’s no secret that I love charcuterie. I even started my own affiliate site based on my passion for cured meats. Recently, I was thinking about the parallels between creating a charcuterie platter and my digital marketing agency. Like designing a great charcuterie platter, my business is based on variety, balance, diversity and providing a… Read more about View From the Top: Meaty Marketing
This week I’m in Orlando attending and speaking at The Retail Traffic & Conversion Summit 2015. The two-day conference focuses on the two most important success factors in an e-commerce business are Traffic and Conversions. I was excited to be a speaker this year, as I was also one last year. My session called “Engaging… Read more about View From the Top: Engaging Customers
Online marketers should be in the thick of their Valentine’s Day promotions. The day of hearts, roses and love will be here in just over a week. As a token of my affection for you, I’ve gathered a bouquet of articles that you will love. Consider it a huge informational hug. Happy Reading!!