I know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome! 5 Funniest April Fool’s Day Marketing Stunts
Working together is good and lucrative, the affiliate marketing model can work for your business, and the skills needed in this digital world – all things you need must read this week. So, here are the 3 most important things you need to know. You’re welcome! ‘Co-opetition’ Comes to Affiliate Marketing
This week was veritable bounty of good news and interesting articles about online marketing. We’ve got everything fro expanded services for affiliates from SkimLinks and FMTC to more on mobile and Facebook’s continued moved to attract more ad dollars. Happy Reading!
The final push for online marketers for Halloween is on. Then we are quickly (and in some cases, already) are on to the rest of the huge holiday online shopping race. This quarter should be very interesting as online retailers scramble for new ways to get consumers’ attention. Bigger deals, more shipping options, availability from… Read more about Friday Pulse: The Ready, Set, Go Edition
It’s officially the start of the fourth quarter – the biggest selling period for online retailers. In July I started saying that ecommerce retailers needed to have plans in place and begin executing on them. Now I’m telling you that if you haven’t started your holiday season promotions, you are late. Yes, officially late. I… Read more about Friday Pulse: The Q4 Edition
I hope you are all ready to relax and enjoy what is considered the official end of summer – The Labor Day Weekend. As you pay tribute to labor – by not working – you can check out these articles to help prepare you for navigating the online marketing landscape. Happy Reading!!
I have written several times about the importance of recruiting bloggers and turning them into affiliates. It’s all part of growing the overall business of performance marketing. New and diverse affiliates present a range of opportunities to merchants to expand into new niches, drive incremental revenue and increase its brand presence. And while the opportunity… Read more about View from the Top: Bloggers Should Leverage Affiliate Channel
This week I’m in Orlando attending and speaking at The Retail Traffic & Conversion Summit 2015. The two-day conference focuses on the two most important success factors in an e-commerce business are Traffic and Conversions. I was excited to be a speaker this year, as I was also one last year. My session called “Engaging… Read more about View From the Top: Engaging Customers
Currently, there are so many conferences, events, local meetups and seminars taking place that offer a chance to gain knowledge, network and look for new business. It often seems overwhelming. The real trick is weeding out those that don’t provide value and making the most of those that do. Like all other marketing activities, it’s… Read more about View From the Top: Focusing on eCommerce Events
Ahh…It’s the last official weekend of the summer season and a 3-day holiday weekend to celebrate Labor Day. So whether you’re headed to enjoy the last glimpse of summer fun or just relaxing and bracing for the busy fall season, I’ve gather up some good reads for you. Happy Reading!!