It’s been a short, but jam packed week. The calendar says it’s nearly summer, but Mother Nature has her own schedule and is wreaking havoc on many parts of the country. Stay safe, friends. Meanwhile, here is what you need to know around the online marketing space. Happy Reading!!
Welcome to August. These are the dog days of summer. But if you’re an online marketer it feels more like a sprint to get ready for Q4. This week I’ve gathered some good reads for you. Happy Reading!!!
Nearly three years ago I wrote about the evolution of outsourced program management firms (OPMs) into agencies offering a wider range of services. This change from simply managing a brand’s affiliate program to the addition of more services and being tied more closely with the brand’s strategic online position has continued to evolve into more… Read more about View From the Top: The OPM Evolution Continues
It’s nearly July and we all know what that means. No, not vacation and hot weather, but rather a huge push to start prepping for the Q4 holiday season. Check out what Internet Retailer has to say on the subject. I’ve also shared some interesting stories on Google+. Each piece has a very different take… Read more about Friday Pulse: Google+ Success or Failure, Christmas in July, Free Marketing Tools
Happy National Donut Day! Are you channeling your inner Homer Simpson? Well, today is not just about the delicious powdery treat that we know is bad for us, it’s about apps. It looks like apps are cutting into Google’s share of the mobile search market and Internet Retailer is giving us its exclusive list of… Read more about Friday Pulse: Top Mobile Commerce Apps, Trust vs. Bribes, Pay for Pin Promotion
After more than fifteen years of working in the performance marketing space and running an agency that understands and proves the value of the affiliate channel every day, I have finally become an affiliate. No, I’m not giving up my day job running eAccountable, but I have found that one of my hobbies is something… Read more about View From the Top: I’m an Affiliate
Ah, the long three-day Memorial weekend is upon us. It’s the unofficial start of summer (provided your location isn’t experiencing the wrath of Mother Nature). So before you head off for some fun be sure to check out the articles I’ve gathered. They will help you be in the know about the latest news before… Read more about Friday Pulse: Panda 4.0 Hits Big Sites, Google on your Fridge, Mobile up 23%
I hope you are all staying safe with these crazy weather extremes we are being subjected to across the country. There’s been wild weather including floods, wildfires, snow, and scorching heat. Mother Nature is showing us who’s in charge. But if you are the boss, you need to know to know what’s happening this week… Read more about Friday Pulse: Attribution Explained, Learning from Mistakes, Google Integrates Bulk Management
The eAccountable Blogger Outreach Program continues to evolve and improve as we constantly solicit feedback from our bloggers to find new ways to entice them to work with our great roster of merchants. We are finding that our merchants love the chance to work with bloggers that have dedicated, loyal followings – often in… Read more about View From the Top: Blogger Opportunities Abound
These are hardly the dog days of summer as the online marketing space remains filled with a lot of news this week. I still love the stuff coming from Kickstarter and all the studies about mobile and foreign online commerce growth. Throw in what Google is up to and things start to get very interesting.… Read more about Friday Pulse: Kickstarter Innovation, Affiliate Nexus Update, Foreigner Buyer Influence