Many websites that rely on SEO for their business are hurting right now. Over the last several weeks, Google has deployed a series of very volatile and impactful algorithm updates that have rendered many SEO initiatives either useless or toothless. We've...
Apple has announced iOS 17 which is now available for users to download. Beginning with iOS 14.5, Apple rolled out significant changes to data tracking that affected how third-party cookies are stored and, subsequently, how marketers track and analyze traffic. ...
How do you incentivize affiliates to actively sell your product? Remember, time is money. No matter what commission rate you are offering, affiliates care about how fast they are able to receive their payout. If they’re able to get their payouts faster, they'll...
The eAccountable team got back from the Amazon Accelerate Conference in Seattle last week. There are quite a few exciting moves that should help sellers drive more revenue. During the event, attendees were presented with several exciting developments aimed at...
In the ever-evolving landscape of affiliate marketing, staying up-to-date with regulatory changes is crucial to maintaining trust and transparency between businesses and consumers. Recently, the Federal Trade Commission (FTC) released new disclosure guidelines that...
Know Thy Customer. It’s the first rule of business for a reason. If you don’t know who your customers are, then who are you selling to? Your idea of who your target audience is might be much different from who your target audience actually is. The...
SEPTEMBER 2023 - eAccountable is thrilled to announce a strategic partnership with Skai, formerly known as Kenshoo, aimed at revolutionizing advertising campaigns and providing enhanced reporting insights to clients. After conducting a successful pilot program with a...
Last week, eAccountable received an award for the Best Content Marketing for our work with the Parks Project an apparel and home decor brand which celebrates America’s National Parks. eAccountable helped the Parks Project launch a campaign to target...
Amazon recently celebrated its most monumental day in company history. As the curtains closed on this extraordinary event, it became clear that this year had ushered in an era of unprecedented success and innovation. This particular Prime Day marked the peak of the...
Are you leaving money on the table? With an average ROI of $36 to $1, there is no doubt email marketing is a key digital marketing tool. That’s why if you’re a business without an email marketing strategy in 2023, you are leaving money on the table. Don’t...
Gucci sells luxury, not clothes. Mercedes sells status, not cars. Apple sells exclusivity, not technology. The best companies sell feelings, not products. Remember this. Luxury: A Constantly Changing Industry If you’re selling luxury in...
Are you reading the room? When it comes to your ads, you should be... Where Are Companies Spending Their Ad Money? Not shocking, digital and programmatic makes up nearly half of all media spend. In the early 2000s, there were “forecasts” that digital would...