The eAccountable team got back from the Amazon Accelerate Conference in Seattle last week. There are quite a few exciting moves that should help sellers drive more revenue. During the event, attendees were presented with several exciting developments aimed at...
Amazon recently celebrated its most monumental day in company history. As the curtains closed on this extraordinary event, it became clear that this year had ushered in an era of unprecedented success and innovation. This particular Prime Day marked the peak of the...
There is an art and a science to improving your Amazon conversion rate. It looks something like this: SEO-friendliness (Science) + Consumer-friendliness (Art) = Increased Conversions Now, this is a winning formula for a reason. Here's the breakdown: The Science Behind...
The digital marketing ecosystem is a complex one. In fact, the word “digital” does not quite speak to the diversity of digital marketing channels and practices. So, what exactly does digital marketing entail? The world of digital marketing can be better understood...
Amazon Prime Day 2019 is coming! For those unfamiliar, Amazon Prime Day is the equivalent to Black Friday or Cyber Monday for Amazon. It’s when sellers offer up their best deals in the Amazon Marketplace. Right now, there are over 100,000,000 Americans using Amazon...
After nearly 10-years, I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer, my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector, it was an easy marketplace to get...
Two of the world’s largest brands, Nike and Amazon, are now partners. They announced the new partnership in June, 2017. After years of holding out, Nike will now be selling its products directly on the Amazon marketplace. For years, Nike presumably felt that it was...