There is an art and a science to improving your Amazon conversion rate. It looks something like this: SEO-friendliness (Science) + Consumer-friendliness (Art) = Increased Conversions Now, this is a winning formula for a reason. Here's the breakdown: The Science Behind...
The Performance Marketing Blog
The Digital Marketing Ecosystem: How the Channels Work Together
by eAccountable | May 12, 2021 | Blog, Digital Marketing
The digital marketing ecosystem is a complex one. In fact, the word “digital” does not quite speak to the diversity of digital marketing channels and practices. So, what exactly does digital marketing entail? The world of digital marketing can be better understood...
Amazon Prime Day 2019 is Coming. Are You Prepared?
by eAccountable | Jun 5, 2019 | Blog
Amazon Prime Day 2019 is coming! For those unfamiliar, Amazon Prime Day is the equivalent to Black Friday or Cyber Monday for Amazon. It’s when sellers offer up their best deals in the Amazon Marketplace. Right now, there are over 100,000,000 Americans using Amazon...
Is it possible to improve user experience at Amazon?
by eAccountable | Mar 28, 2019 | Blog
After nearly 10-years, I cancelled my Amazon Prime account the day after Black Friday 2018. As a customer, my Amazon purchase experiences are increasingly frustrating and I am utilizing their marketplace less. Being a book collector, it was an easy marketplace to get...
Nike Just Did It! – Nike Partners With Amazon…Finally
by eAccountable | Aug 8, 2017 | Blog
Two of the world’s largest brands, Nike and Amazon, are now partners. They announced the new partnership in June, 2017. After years of holding out, Nike will now be selling its products directly on the Amazon marketplace. For years, Nike presumably felt that it was...