If your ads are hitting the right audiences but overall sales keep flat-lining, the problem probably isn’t your bidding strategy, it’s the product page shoppers land on. In today’s hyper-competitive eCommerce environment, product optimization has replaced bigger media...
The Performance Marketing Blog
The Evolution of Media Monetization: A Significant Transformation Reshapes the Media Landscape
by Kristin Flohr | Jun 27, 2025 | Affiliate Marketing, Blog, Digital Marketing
As print publications have been folding and consumer subscriptions decreased, media outlets have been forced to develop diverse revenue strategies. Media outlets are depending on commissions through affiliate as a reliable and long-term revenue source within this...
How Paid Ads Marketing Increases Traffic in 2025
by Lara Wrzosek | Jun 20, 2025 | Blog, Digital Marketing, Paid Search, Paid Social
In the fast-evolving digital landscape of 2025, visibility is no longer optional; it’s a growth requirement. Brands that want to win aren’t just experimenting with Google ads. They’re investing in systems. When done right, paid ads marketing increases website traffic,...
Why the Ecommerce Subscription Model Is Reshaping DTC Growth in 2025
by Lara Wrzosek | May 1, 2025 | Blog, Digital Marketing
What high-growth brands are doing differently In 2025, e-commerce no longer revolves around one-time transactions. The brands seeing long-term growth and higher margins are leaning into subscription models—not just as a revenue stream, but as a strategic system for...
Building an Amazon Marketing Strategy That Performs Beyond the Algorithm
by Lara Wrzosek | Apr 24, 2025 | Amazon, Blog
Navigating Amazon's Evolving Ecosystem Amazon is no longer just a massive online marketplace—it’s a full-scale performance platform where marketing, logistics, consumer psychology, and automation intersect. For third-party sellers and brands alike, the days of “set it...
2024 E-commerce Holiday Planning Guide
by Mike McFadden | Aug 19, 2024 | Blog, Digital Marketing
If you sell anything online, you know that the holiday season is the busiest, most lucrative time of the year. Just last year, Americans spent $38 billion online during Cyber Week, which includes the five days from Thanksgiving to Cyber Monday. Black Friday alone saw...
12 Questions To Ask A Digital Marketing Agency
by Mike McFadden | Jun 18, 2024 | Blog, Digital Marketing
Partnering with a new digital marketing agency is a big decision. Period. Whether your company is outsourcing its digital marketing for the first time or you have outgrown your current agency partner, it can be very difficult to navigate the process of finding the...
How To Optimize Facebook Ads For Maximum Impact
by Jason Waring | Jan 16, 2024 | Blog, Paid Social
Are you an e-commerce business looking to reach and engage your target audience on social media? Then you should make the most of Facebook’s advertising platform. With its extensive user base and sophisticated targeting options, Facebook (AKA Meta) offers unparalleled...
Luxury Brand Marketing: 4 Proven Paths to Revenue Growth
by eAccountable | Jul 11, 2022 | Digital PR, Luxury Brands
Credit: Peter Millar Luxury brands sell more than a product. They sell a lifestyle. That’s why it’s so important to choose the appropriate strategy for luxury brand marketing. Otherwise, you could waste capital on the wrong target audience, weaken exclusivity,...
The Digital Marketing Ecosystem: How the Channels Work Together
by eAccountable | May 12, 2021 | Blog, Digital Marketing
The digital marketing ecosystem is a complex one. In fact, the word “digital” does not quite speak to the diversity of digital marketing channels and practices. So, what exactly does digital marketing entail? The world of digital marketing can be better understood...