I was just talking about the benefits of Google Shopping, also known as Product Listing Ads (PLAs) Google. Then I ran across this great article called “Are You Actually Taking Advantage of Google Shopping? The Answer May Surprise You.” I wasn’t surprised as we are seeing many of the same findings highlighted in the piece… Read more about View From the Top: Google Shopping, a Big Opportunity
I hope you are all staying safe with these crazy weather extremes we are being subjected to across the country. There’s been wild weather including floods, wildfires, snow, and scorching heat. Mother Nature is showing us who’s in charge. But if you are the boss, you need to know to know what’s happening this week… Read more about Friday Pulse: Attribution Explained, Learning from Mistakes, Google Integrates Bulk Management
The key to recruiting bloggers to the affiliate space is education. I recently attended a one-day event where ShareASale invited a dozen bloggers from the Denver area to learn more about the affiliate marketing space in general, working with the ShareASale affiliate network and how to use its tools to better monetize their websites.
Happy early Mother’s Day to all the moms out there. This weekend is likely to be filled with brunches, flowers and lots of love. That doesn’t leave a lot of time to dig into industry issues, so I’ve grabbed some of the best articles from this week to share with you. Happy Reading!!
Currently, there are so many conferences, events, local meetups and seminars taking place that offer a chance to gain knowledge, network and look for new business. It often seems overwhelming. The real trick is weeding out those that don’t provide value and making the most of those that do. Like all other marketing activities, it’s… Read more about View From the Top: Focusing on eCommerce Events
Hola! Welcome to May. It’s almost time to get your Cinco de Mayo on, but before you down those margaritas and tacos or take a siesta, be sure to read these great articles. You’ll want a clear head to process all the happenings from this past week. Happy Reading!!
There’s so much going on in the digital marketing space right now. Here are some great articles to help you figure out and navigate the changes. Happy Reading!!
I just finished reading the book “The Everything Store: Jeff Bezos and the Age of Amazon” written by Brad Stone, a senior writer at Bloomberg Businessweek and a former reporter for The New York Times and Newsweek. The book is an inside look at Bezos and the relatively secretive corporate culture at Amazon. Prior to… Read more about View From the Top: The Upside of Working with Difficult People
It is Easter this weekend. You may be holding an egg hunt, but you don’t have to hunt down articles to read. I’ve done it for you. Happy Reading!!
I was surprised to read a study last week that claims nearly 90 percent of marketers are not trained in marketing performance and marketing ROI. The study, (Global Marketing Effectiveness Program), was conducted by UK market researcher, The Fournaise Marketing Group, surveyed 1,200 CEOs, and management and marketing decision-makers in North America, Europe, Asia and… Read more about View From the Top: Marketers Need More ROI Education