The Performance Marketing Blog

Amazon Prime Day 2021: The Recap

Amazon Prime Day 2021: The Recap

Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down.  But before we dive into this year’s outcomes, let’s refresh on what was going on...

read more
Prime Day 2021: Everything You Need to Know

Prime Day 2021: Everything You Need to Know

Prime Day is Amazon’s biggest annual sale, offering 48 hours of discounts across the entire marketplace. As an Amazon consumer, the only measure of eligibility for the sale is Prime member status. However, if you are an Amazon Seller, there are few more things you...

read more
Google Discovery Campaigns

Google Discovery Campaigns

Are your non-brand keyword campaigns not performing? Look no further.  Google’s Discovery campaigns are an optimal alternative to keyword targeting. By reinvesting spend into these campaigns, you will reach new audiences that are unfamiliar with your products or...

read more