The Performance Marketing Blog

The 2021 Cyber Week Recap

The 2021 Cyber Week Recap

This Cyber Week, the market was down. We were up.  Want to know how we beat the market this Black Friday and Cyber Monday? Cyber Monday e-commerce revenue was down 1.4% compared to last year. And Black Friday e-commerce revenue was down 1.1%.  It’s the first...

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Amazon Prime Day 2021: The Recap

Amazon Prime Day 2021: The Recap

Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down.  But before we dive into this year’s outcomes, let’s refresh on what was going on...

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Prime Day 2021: Everything You Need to Know

Prime Day 2021: Everything You Need to Know

Prime Day is Amazon’s biggest annual sale, offering 48 hours of discounts across the entire marketplace. As an Amazon consumer, the only measure of eligibility for the sale is Prime member status. However, if you are an Amazon Seller, there are few more things you...

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