The Performance Marketing Blog

Amazon – The “Necessary Evil”?

Amazon – The “Necessary Evil”?

As someone who manages Amazon for several brands, and makes a good chunk of my living off of the Amazon performance of my clients, you’d think I would be one of the biggest advocates for brands selling on Amazon, right?  Well, that isn't quite the case. Let me...

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A Guide to Promoting Your Brand on Amazon

A Guide to Promoting Your Brand on Amazon

In 2018, 50% of all ecommerce searches began Amazon. This surprising fact means that it’s critical for retailers to not only sell their product on Amazon, but also step up their game when it comes to marketing their products on Amazon. With over 100 million consumers...

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