So many times, our clients come to us for Digital PR services and expect immediate conversions. They aren’t clear what they are paying for. To clear up the confusion, let's start by defining Digital PR. Digital Marketing x Public Relations = Digital Public Relations...
The Performance Marketing Blog
10 Influencer Marketing Predictions for 2020
by eAccountable | Dec 6, 2019 | Blog, Influencer Marketing
Influencer marketing is a hot trend creating brand awareness, sales, earned media, a gain in social media presences and more. And because it’s a powerful tool to get in front of target consumers in an authentic way, it shows no signs of slowing down. So, based on what...
5 Innovative Ways to Work with Influencers
by eAccountable | Oct 25, 2019 | Blog, Influencer Marketing
With influencer marketing becoming increasingly popular, brands are having to get super creative with the ways they work with influencers to stand out amidst all the digital clutter. It’s not enough to just send an influencer product and cross your fingers that they...
What We Learned About Influencer Marketing from Surveying Over 400 Influencers
by eAccountable | Oct 8, 2019 | Blog, Influencer Marketing
Here at eAccountable we are always trying to keep a pulse on all things influencer marketing. The industry is constantly changing, and brands need to continually refine and adapt their influencer marketing programs. We decided that the best way to understand the state...
How to Get the Best Earned Media Possible From Influencers
by eAccountable | Sep 26, 2019 | Blog, Influencer Marketing
Influencer marketing is nothing new. In fact, it’s so popular that spending on this marketing channel is forecasted to hit $15 billion by the year 2022. With more brands than ever adopting influencer marketing, the space, however, is quickly becoming saturated. So,...