So many times, our clients come to us for Digital PR services and expect immediate conversions. They aren’t clear what they are paying for. To clear up the confusion, let's start by defining Digital PR. Digital Marketing x Public Relations = Digital Public Relations...
This Cyber Week, the market was down. We were up. Want to know how we beat the market this Black Friday and Cyber Monday? Cyber Monday e-commerce revenue was down 1.4% compared to last year. And Black Friday e-commerce revenue was down 1.1%. It’s the first...
What if I told you you could have access to 140 MILLION eyes a month? Well, you can. How? Amazon just announced advertising on Twitch. Never heard of Twitch? Twitch is a live streaming service and global community for content spanning gaming, entertainment, music,...
Affiliate marketing is a performance-based marketing channel where publishers promote an advertiser's brand and/or products. The publishers earn commissions based on the sales that they drive. In most cases, performance is tracked through affiliate networks. Some of...
Scout & Nimble, an online retailer selling high-end home furnishings & décor, has let eAccountable into their home. With all the best designer brands in one place, Scout & Nimble offers a wide selection of interior products. They are a trusted retailer for...
Running paid search advertising in restricted categories like Financial Services or Prescription Medication is challenging. It can also be rewarding if successful. The difficulty acts as a barrier to entry. Your best option is to utilize an agency with experience...
Digital advertising as we know it is gearing up for some serious shifts. Many of these changes will be at the mercy of increased privacy protocols. Specifically, look out for regulations on third party cookies. Apple was the first big player to respond to increased...
DesignRush, a leading B2B marketplace that connects brands with professional advertising, design, and technology partners, has recognized eAccountable as a Top Digital Marketing Agency in Denver in 2021. Serving as a matchmaker of sorts between businesses and...
As much of society gains increasing control over the spread of COVID-19, digital marketers are seeking to understand more about the lasting impact that COVID has had on advertising in a post pandemic landscape. Post pandemic, Businesses across all industries...
Affiliate Marketing: Some people love it, some people hate it. But why are there so many mixed feelings around a continuously evolving industry that generates around 16% of all ecommerce sales globally? In short, the various perceptions of affiliate marketing...
Ardent Tackle has just partnered with eAccountable to reel in the big fish through through a revitalized digital marketing strategy. Ardent is the designer and manufacturer of several high end, professional grade fishing products. Ardent produces fishing reels, lines,...
Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down. But before we dive into this year’s outcomes, let’s refresh on what was going on...