view_from_the_topThanks to our partners and friends at American Eagle for allowing me to write a post for their site about influencer marketing. It’s a marketing tactic we use all the time for our clients and take it seriously at We’ve spent a lot time creating lists of perspective influencers that meet the right criteria for each individual client. It takes some hard work along with creativity, but it has paid off.

Read my post about why influencer marketing is hot and the benefits it offers retailers.  I plan to get into more details of how to do influencer making right in future posts. Stay tuned.