By Durk Price

We are truly living the old adage about treating others as you would like to be treated. Ok, I’m paraphrasing a bit, but you get the point.

Social media is an area where this is particularly true.

We have fully embraced the concept and power of social media to promote our own business, engage with the performance marketing community, alert affiliates about great offers, and more.

Like most businesses we’ve got a Facebook page, a Twitter account, and we are on LinkedIn.  Since beginning all of these efforts we have seen progress in the number of people we interact with and the positive responses we’ve received.  And hasn’t it also  been fun to reconnect with high school friends, fraternity brothers, former work colleagues and so many others.

We are busy people and assume the same of our followers. We don’t want to be overloaded with junk, so we don’t bombard our followers.  I try and put myself in their shoes.

We’ve worked hard to refine our process, keep messaging consistent, have a unique voice and measure the ROI.  It seems to be firing on all cylinders.  We think that social media is a critical component to our success and continued growth.

That said, we outsource our social media efforts.  Why Not?  Our own OPM business is built on the premise that there are folks out there that have a wealth of knowledge that can be leveraged. That’s certainly why our clients hire us. So, why waste time attempting to acquire knowledge outside of our core business?  Instead, I’d rather rely on an expert.

And just as we like to be treated as integral partners with the merchants we work with (notice, I said with and not for) we treat our social media team the same way. They may not work in our building or even the same city, but they are part of our team. They’re included on team calls; given access to all methods of communication; brought into meetings and looked to as an equal partner.

We don’t just throw around words like partnerships, relationships and community, we live it.  Just ask two of our important partners: Stephanie Lichtenstein and Lisa Picarille.

We would love to hear from you about how you work with your partners!