The Performance Marketing Blog

Amazon – The “Necessary Evil”?

Amazon – The “Necessary Evil”?

As someone who manages Amazon for several brands, and makes a good chunk of my living off of the Amazon performance of my clients, you’d think I would be one of the biggest advocates for brands selling on Amazon, right?  Well, that isn't quite the case. Let me...

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Google Discovery Campaigns

Google Discovery Campaigns

Are your non-brand keyword campaigns not performing? Look no further.  Google’s Discovery campaigns are an optimal alternative to keyword targeting. By reinvesting spend into these campaigns, you will reach new audiences that are unfamiliar with your products or...

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