The Performance Marketing Blog

Amazon – The “Necessary Evil”?

Amazon – The “Necessary Evil”?

As someone who manages Amazon for several brands, and makes a good chunk of my living off of the Amazon performance of my clients, you’d think I would be one of the biggest advocates for brands selling on Amazon, right?  Well, that isn't quite the case. Let me...

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Google Discovery Campaigns

Google Discovery Campaigns

Are your non-brand keyword campaigns not performing? Look no further.  Google’s Discovery campaigns are an optimal alternative to keyword targeting. By reinvesting spend into these campaigns, you will reach new audiences that are unfamiliar with your products or...

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eAccountable Shows Their Grit as A True Partner

eAccountable Shows Their Grit as A True Partner

Contemporary situations are pushing more and more retailers to go digital and transition their businesses onto various online platforms. It doesn’t matter whether the enterprise is a startup or a Fortune 500 conglomerate, the process isn’t as simple as most people...

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Amazon Prime Day 2020 Recap

Amazon Prime Day 2020 Recap

Prime Day this year was muddied from the start. The initial COVID-19 outbreak pushed back Prime Day from its original dates in July to “TBD”. We then heard from Amazon that Prime Day was set for October 5th. It was not until weeks before that the dates changed yet...

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