Whether you’re ready or not, Cyber Week is coming. Cyber Week brings significant opportunities to make a killing with a sale and acquire tons of new customers. The numbers don't lie: Cyber Week is a massive opportunity for e-commerce businesses. In 2022, the USA...
The eAccountable team got back from the Amazon Accelerate Conference in Seattle last week. There are quite a few exciting moves that should help sellers drive more revenue. During the event, attendees were presented with several exciting developments aimed at helping...
In the ever-evolving landscape of affiliate marketing, staying up-to-date with regulatory changes is crucial to maintaining trust and transparency between businesses and consumers. Recently, the Federal Trade Commission (FTC) released new disclosure guidelines that...
Know Thy Customer. It’s the first rule of business for a reason. If you don’t know who your customers are, then who are you selling to? Your idea of who your target audience is might be much different from who your target audience actually is. The...
In the dynamic realm of search engine optimization (SEO), where strategies and tactics are constantly evolving, staying ahead of the curve is not just advantageous—it's a necessity. Algorithm updates, the heartbeat of search engine optimization (SEO), play a pivotal...
Last week, eAccountable received an award for the Best Content Marketing for our work with the Parks Project an apparel and home decor brand which celebrates America’s National Parks. eAccountable helped the Parks Project launch a campaign to target...
Amazon recently celebrated its most monumental day in company history. As the curtains closed on this extraordinary event, it became clear that this year had ushered in an era of unprecedented success and innovation. This particular Prime Day marked the peak of the...
Are you leaving money on the table? With an average ROI of $36 to $1, there is no doubt email marketing is a key digital marketing tool. That’s why if you’re a business without an email marketing strategy in 2023, you are leaving money on the table. Don’t...
Gucci sells luxury, not clothes. Mercedes sells status, not cars. Apple sells exclusivity, not technology. The best companies sell feelings, not products. Remember this. Luxury: A Constantly Changing Industry If you’re selling luxury in...
Are you reading the room? When it comes to your ads, you should be... Where Are Companies Spending Their Ad Money? Not shocking, digital and programmatic makes up nearly half of all media spend. In the early 2000s, there were “forecasts” that digital would...
Miami, April 3rd, 2023 – eAccountable won two awards at the Partnership Awards for 2023! PI Live is the go-to event for Building Profitable Partnerships with an aim to “recognize the very best in partnership marketing, celebrating innovation, creativity, and success...
Today, nearly two million businesses use Amazon marketplace (and we help optimize those sales). Many don’t know how to calculate Amazon FBA fees. If you’re an Amazon seller, then listen up: This is for you! Fulfillment By Amazon (FBA) has made some adjustments to its...