The Performance Marketing Blog

How 2023 Re-Shaped SEO Forever

How 2023 Re-Shaped SEO Forever

In the constantly changing world of digital marketing, 2023 will be remembered as a pivotal year that fundamentally altered search engine optimization (SEO) strategies for businesses and e-commerce platforms.  The impact of Google's September 2023 Helpful Content...

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Leaving It Better Than We Found It

Leaving It Better Than We Found It

We love our client, Parks Project, and their mission!  At eAccountable, we love partnering with clients who share our passion for leaving a positive impact on the world. Today, we want to shine a spotlight on one such client: Parks Project. Parks Project not only...

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What Is E-E-A-T?

What Is E-E-A-T?

What Is E-E-A-T? Does your website’s content provide helpful, relevant information? If it does, you’re probably familiar with the acronym E-A-T, which has been used by Google to evaluate if their search ranking systems are providing high-quality, reliable information...

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What Is A Buyer’s Journey?

What Is A Buyer’s Journey?

If you’re a business owner looking to revamp their online presence in 2024, then having a good grasp of the buyer's journey is essential. No matter how much business experience you have, comprehending the different stages of your buyer’s journey can be your north star...

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