When it comes to PPC management for your business, it's about time you learned about enhanced conversions and how to apply them. As you already know, the PPC landscape is always changing... ...and to stay in front, you need to stay on top of the changing trends. So,...
Amazon just announced their newest feature: MYCE. Before we get into what MYCE is, let's examine something interesting. 197 million people visit Amazon every month. It's the world's biggest online retailer. However, until now, retail stores have had one crucial...
What are Toolbar Affiliates? An Introduction. What are toolbar affiliates? And how do they fit into your affiliate strategy? Toolbar affiliates are affiliates who drive conversions using toolbars, software, and browser extensions. They are often a bottom of funnel...
S.M.A.R.T. Goals 101 As Q1 comes to a close and Q2 nears, 2022 might not be what you imagined it would be for your business. Well, heads up. Q2 will pass just as quickly as Q1 did. Still want to reach, even surpass the objectives you set at the beginning...
In the world of luxury affiliate marketing, your brand's reputation should speak for itself. You can’t afford to hurt the public perception of your product. Because when you’re producing a high end product, your brand’s reputation matters. Many high end...
Google’s algorithm has changed - again. Now, if your site has a bad “user experience”, your organic search ranking will drop. There’s 7 metrics- 4 “beginner” and 3 more advanced - you need to look out for and fix real quick if they’re not right. Ignore...
The Newest Amazon Ad Type Geared Towards Attracting Customers You wouldn't believe it, but video ads are outperforming static images for sponsored brands in key metrics. Why? Viewers retain 95% of a message when watching a video. When compared to the mere 10% that...
There is an art and a science to improving your Amazon conversion rate. It looks something like this: SEO-friendliness (Science) + Consumer-friendliness (Art) = Increased Conversions Now, this is a winning formula for a reason. Here's the breakdown: The Science Behind...
So many times, our clients come to us for Digital PR services and expect immediate conversions. They aren’t clear what they are paying for. To clear up the confusion, let's start by defining Digital PR. Digital Marketing x Public Relations = Digital Public Relations...
This Cyber Week, the market was down. We were up. Want to know how we beat the market this Black Friday and Cyber Monday? Cyber Monday e-commerce revenue was down 1.4% compared to last year. And Black Friday e-commerce revenue was down 1.1%. It’s the first...
What if I told you you could have access to 140 MILLION eyes a month? Well, you can. How? Amazon just announced advertising on Twitch. Never heard of Twitch? Twitch is a live streaming service and global community for content spanning gaming, entertainment, music,...
Affiliate marketing is a performance-based marketing channel where publishers promote an advertiser's brand and/or products. The publishers earn commissions based on the sales that they drive. In most cases, performance is tracked through affiliate networks. Some of...