The Performance Marketing Blog

Amazon Prime Day 2021: The Recap

Amazon Prime Day 2021: The Recap

Amazon Prime Day 2021 took place on June 21st and 22nd. Now, just a week after the event wrapped up, we can turn our heads to the data and learn how the event really went down.  But before we dive into this year’s outcomes, let’s refresh on what was going on...

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Google Discovery Campaigns

Google Discovery Campaigns

Are your non-brand keyword campaigns not performing? Look no further.  Google’s Discovery campaigns are an optimal alternative to keyword targeting. By reinvesting spend into these campaigns, you will reach new audiences that are unfamiliar with your products or...

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