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View From the Top: Reviews Drive Sales

Posted By: Durk Price on Jun 01, 2016 in Blog, View from the Top

view_from_the_topRetailer’s looking to document the customer path to purchase are always talking about the sales funnel and touch points. Seeking to better understand what influences customers to buy – social media, ads (online and offline), emails, retargeting, word of mouth, search, etc. –  helps make decisions about how to allocate marketing budgets most effectively.

Attribution and tracking software has certainly helped provide useful data about about what can influence customers purchases, but even within each of those different touch points I mentioned above there seems to be a commonality that can help prompt users to buy – reviews.

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View From the Top: ThinkTank Blogger Insights

Posted By: Durk Price on May 19, 2016 in Blog, View from the Top

view_from_the_topAnother great ShareASale ThinkTank conference is in the books. The elite annual event was stellar as usual as ShareASale Founder and CEO Brian Littleton and his team did an amazing job developing educational sessions, networking events and coordinating some off-site fun.

This year’s event, held earlier this week in Chicago not far from ShareASale’s headquarters, brought together so many of the constituencies of affiliate marketing – The ShareASale affiliate network, retailers, affiliates, agencies, bloggers and more.

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Friday Pulse: Pinterest Embraces Affiliates, Instagram Woos Retailers, Back to School is Here, eCommerce Skyrockets

Posted By: Durk Price on May 16, 2016 in Blog, Friday Pulse

 

friday pulseI know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome!

Affiliate Links are Now Allowed on Pinterest This has been a long time coming. Affiliates no longer need any workarounds and Pinterest is likely to see an even bigger boost in traffic.

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View from the Top: ABCmouse Success Sparks $150 Million Investment

Posted By: Durk Price on May 12, 2016 in Blog, View from the Top

view_from_the_topI’m thrilled to offer a huge congratulations to the the entire team at Age of Learning, one of our long-time clients, on the news this week that the company received  $150 million in backing from investment firm Iconiq Strategic Partners.

We love it when our clients have such amazing success and it’s acknowledged by others too. I was lucky enough to visit them early on in our engagement and came away totally blown away by their capabilities to execute a huge idea and their commitment to it as well.

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Friday Pulse: Highest ROI, Online Sales to $530B, Mobile Heat, Omnichannel a Must

Posted By: Durk Price on May 06, 2016 in Blog, Friday Pulse

friday pulseI know you are busy. You don’t have time to read everything that crosses the Interwebs, That’s why I’m giving you just the 4 most important things you need to know this week.You’re welcome!

Report: PPC and Influencer Marketing Exhibit Highest ROI for Online Marketers The affiliate networks are now getting with the program and providing tools that will allow agencies and advertisers to more easily and effectively reward influencers in the channel. This will give a much needed boost to our blogger recruiting efforts.

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