I’ve talked a lot about personalization in the past. The good news is that because it’s considered the holy grail for retailers, many are working very aggressively to get it right. The bad news is that very few have gotten there – yet.
According to a recent survey from Boston Retail Partners, personalized content – or content pushed to shoppers that’s unique to their shopping experience and history, like product recommendations based on previous purchases — is being used by retailers to foster stronger customer relationships and drive sales.Read more
Congratulations to our client Fin & Field on their announcement earlier this week of a strategic partnership with Bonnier Corporation, the leading publisher of outdoor publications.
After less than two years in business, the Santa Barbara-based company has a huge win with aRead more
Retailer’s looking to document the customer path to purchase are always talking about the sales funnel and touch points. Seeking to better understand what influences customers to buy – social media, ads (online and offline), emails, retargeting, word of mouth, search, etc. – helps make decisions about how to allocate marketing budgets most effectively.
Attribution and tracking software has certainly helped provide useful data about about what can influence customers purchases, but even within each of those different touch points I mentioned above there seems to be a commonality that can help prompt users to buy – reviews.Read more
Another great ShareASale ThinkTank conference is in the books. The elite annual event was stellar as usual as ShareASale Founder and CEO Brian Littleton and his team did an amazing job developing educational sessions, networking events and coordinating some off-site fun.
This year’s event, held earlier this week in Chicago not far from ShareASale’s headquarters, brought together so many of the constituencies of affiliate marketing – The ShareASale affiliate network, retailers, affiliates, agencies, bloggers and more.Read more