The Life of a Full-Service Ad Agency

Posted By: Durk Price on Oct 11, 2016 in Blog

From the Marketoonist.



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Getting on the Pokemon Go Bandwagon

Posted By: Durk Price on Aug 29, 2016 in Blog
Well, this is just plain funny and timely! Thanks Marketoonist.
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View from the Top: Pursuing Personalization

Posted By: Durk Price on Jun 09, 2016 in Blog, View from the Top

view_from_the_topI’ve talked a lot about personalization in the past. The good news is that because it’s considered  the holy grail for retailers, many are working very aggressively to get it right. The bad news is that very few have gotten there – yet.

According to  a recent survey from Boston Retail Partners, personalized content – or content pushed to shoppers that’s unique to their shopping experience and history, like product recommendations based on previous purchases — is being used by retailers to foster stronger customer relationships and drive sales.


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Fin & Field Partners with Publisher of Leading Outdoor Magazines

Posted By: Durk Price on Jun 03, 2016 in Blog

fin & fieldCongratulations to our client Fin & Field on their announcement earlier this week of a strategic partnership with Bonnier Corporation, the leading publisher of outdoor publications.

After less than two years in business, the Santa Barbara-based company has a huge win with a


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View From the Top: Reviews Drive Sales

Posted By: Durk Price on Jun 01, 2016 in Blog, View from the Top

view_from_the_topRetailer’s looking to document the customer path to purchase are always talking about the sales funnel and touch points. Seeking to better understand what influences customers to buy – social media, ads (online and offline), emails, retargeting, word of mouth, search, etc. –  helps make decisions about how to allocate marketing budgets most effectively.

Attribution and tracking software has certainly helped provide useful data about about what can influence customers purchases, but even within each of those different touch points I mentioned above there seems to be a commonality that can help prompt users to buy – reviews.


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