It won’t be long before the chilly air will dominate and it’ll be getting dark before you leave the office. But that simply signals that the online holiday marketing push will be in full swing. If you’re not ready now, well, sorry but you might be missing out. However, you don’t have to miss out… Read more about Friday Pulse: Amazon Get Physical, Holiday Shopping Predictions, and Going Mobile
If you’re a regular reader here you know that I get on specific tangents (remember daily deals, data and analytics, tablets versus smartphone for shopping, anything mobile, research, etc.). My latest obsession is with reviews – specifically the power of reviews. And by reviews I don’t just mean formal, independent, objective reviews. Sometimes, a review… Read more about View From the Top: Reviews Power Tool in Path to Purchase
I’ve seen a lot of predictions about this online holiday season and many of these expectations seem to hinge on free shipping offers as a crucial component to help drive sales. But too many merchants treat free shipping plans as an afterthought when it needs to be an integral part of online holiday promotions… Read more about View From the Top: Free Shipping at the Forefront of Holiday Shopping
It nearly Fall and I can already smell the pumpkin lattes as well as everything else pumpkin. But don’t let the season be a trick. Turn it into a treat but being in the know. Here are some great articles with information that will help you harvest the most from Q4. Happy Reading!!
There have been a lot of changes in the industry over the last few weeks – especially around the larger affiliate networks – including acquisitions, name changes, and more. I, for one, think change is good and usually provides new opportunities for the industry at large. In most of these cases, the changes indicate that… Read more about View From the Top: Online Marketing Network Changes
I think this might prove to be one of the most exciting holiday shopping season yet for online marketers as mobile commerce is expected to play an even bigger role in their efforts. For the last several years there has been steady growth of consumers using mobile devices to shop during the Q4 holiday season… Read more about View From the Top: Mobile Hot for Holidays
Welcome to the last long weekend of the summer- Labor Day!. Enjoy it and pack in all the fun and relaxation you can. Because when you return it’ll be September and the Q4 Holiday Season will be in full swing. Halloween promos, fall offers, and before you know it Thanksgiving and Christmas. So, I’ve packed… Read more about Friday Pulse: Labor Day Addition
A recent study categorized small business owners into four distinct categories in an attempt to understand the attitudes and behaviors that drive small business success. It was an interesting report, but when it comes to nearly all constituents that comprise the online marketing landscape, I realized that most digital marketers don’t fit quite as neatly… Read more about Online Marketers are a Different Breed
This week there seems to be a lot of data around mobile – whether it’s investments, how mobile stacks up when coupled with social or how it impacts retail. So, here are some things you need to know about mobile. Happy Reading!!
Digital coupons have become the norm and are seen are more effective in influencing purchases than other types of offers – including sales – and they are gaining ground among mobile users. A recently released report from market researcher Forrester (in conjunction with coupon giant RetailMeNot) says that among 500 consumers, more than 70 percent… Read more about View From the Top: Digital Coupons Continue to Fuel Purchases