Get ready to spring forward. This is the weekend that we begin the bi-annual practice of changing the clocks (and the smoke alarm batteries) for Day Light Savings Time. Yes, we will all lose an hour of sleep as we set the clocks forward an hour. That’s why I packed a lot of great articles… Read more about Friday Pulse: Affiliate Marketing Matures, Coupons Helped by Email, Consumer Want Do Not Track
Usually I tackle subjects related directly to digital marketing. This time I wanted to delve into something that for months had me thinking about the myriad of implications for heath, medical care, living longer and changing the way people deal with personal health and well being. I ‘m not going to get into any political… Read more about View From the Top: Wearable Tech for Health
Goodbye February. Here’s hoping to March bringing some spring-like weather relief to much of the nation. Meanwhile, you can warm up with some good reads from all over the Web. Happy Reading!!
There are scientists and researchers of all types dedicated to studying our every move and behaviors. Currently, I am reading the book the Invisible Gorilla, which is based on an experiment designed to show us that our perception of situations are not always correct and that we are not as observant as we think. It’s… Read more about View From the Top: Using Science to Help Your Business
It was a short week for many with a holiday honoring two of our Nation’s great Presidents. So, just in case you didn’t have time to get to all the big news, I’ve gathered some interesting articles to share with you. Happy Reading!!
It’s one thing to do business with a great client and create a long-term partnership. But taking it to the next level by visiting their offices – especially when they are as fun and visually stimulating as Canvas On Demand – makes for a deeper relationship. (CanvasOnDemand is a subsidiary company of Cafepress and along… Read more about CanvasOnDemand: Art ALL Over the Place
My Valentine to you is short and sweet. Here are some articles from this week worth a look. Happy Reading!!
I’m following up last week’s post about lifetime customer value with the second part of the online marketing success equation – customer retention. Retaining customers is also the key to bringing them to a profitable lifetime value and overall profitability for your business. According to the Harvard Business School, increasing customer retention rates by 5… Read more about Personalization is Key for Online Marketing
I’d like to forget the outcome of the Big Game, but don’t mind seeing all the data coming in related to how mobile came out a winner. There was some interesting news this week as Commission Junction has been rebranded; Pinterest revamps for mobile users and I’ve also shared some marketing cartoons that made me… Read more about Friday Pulse: ValueClick Rebrands, Mobile Big at Super Bowl, CEOs Big on Search
When it comes to online marketing there is a lot of talk about how much it costs to acquire new customers. That discussion is usually followed by what it costs to retain customers or make them repeat buyers. However, too often when I ask our clients or prospective clients about their life time customer value,… Read more about View From the Top: The Importance of Lifetime Customer Value