For many years I have seen value in the pay per call mode, which has available since about 2004 and actively through many of the tier-one networks. Pay-Per-Call enables affiliates to get paid a commission for pushing a lead or caller to a phone number designated by the merchant. Typically, the quality of leads is… Read more about Pay-Per-Call Ringing Up Business
Ahh…It’s the last official weekend of the summer season and a 3-day holiday weekend to celebrate Labor Day. So whether you’re headed to enjoy the last glimpse of summer fun or just relaxing and bracing for the busy fall season, I’ve gather up some good reads for you. Happy Reading!!
Last week I wrote about Groupon’s Partner Network and how Groupon is taking its affiliate program private. The headline for this announcement in the Los Angeles Times was “Groupon to pay commissions to bloggers: The Groupon Partner Network will pay bloggers a commission for bringing consumers to the website’s deals.”
Everyone is kicking it into high gear in anticipation of Q4. Check out these interesting articles several of the big guys – Google is trying to monetize Google Glass with pay-per-gaze; Facebook’s CEO is advocating for Net access for all, and Groupon taking its affiliate network private. Happy Reading!!
I haven’t had much to say about Groupon for about a year now. That’s because the deal site wasn’t doing much that impacted my clients or affiliates in general. The company went from the darling of Wall Street with its high-flying IPO to the bane of small businesses that blamed the company for deals that… Read more about Groupon Launches Partner Network
The dog days of summer are winding down. Some kids even went back to school this week. So, it’s time to rev up for Q4. Here are some interesting articles that might help you get there or at least keep you in the know. Happy Reading!!
Google Product Listing Ads are hot right now. But are they worth it as stiff competition drives cost-per-click (CPC) up? I’ve seen published reports that costs of PLA’s have risen 88 percent, while returns are not keeping pace – yielding a 64 percent return. When the ROI is not in line with cost, I’d say… Read more about Google Product Listing Ads: Costs Rise, Return Doesn’t
This was the week for big names to buy up other big name properties. It’ll be interesting to see how it all shakes out – especially Jeff Bezos’ purchase of The Washington Post. Meanwhile, I also want to share some interesting articles about corporate culture, Google’s handling of spam and the rise of etail in… Read more about Friday Pulse: Big Buys, Etail Up in Q2, Google and Spam
I’m an avid reader especially when it comes to business and marketing books. My latest read was Daniel H. Pink’s To Sell is Human: The Surprising Truth About Moving Others. I’ve enjoyed and got a lot out of his previous books (Drive: The Surprising Truth About What Motivates Us and A Whole New Mind: Why… Read more about Selling is Human
It’s already August. I hope you’ve got your back to school campaigns up and running. Time is flying. But before you rush out to get in the last month of summer fun, I wanted to share some interesting articles with you. Right now it’s all about responsive design, mobile and everyone jumping into the ad… Read more about Friday Pulse: Google Gets Responsive, LinkedIn Ads, Consumers like Email