These are hardly the dog days of summer as the online marketing space remains filled with a lot of news this week. I still love the stuff coming from Kickstarter and all the studies about mobile and foreign online commerce growth. Throw in what Google is up to and things start to get very interesting.… Read more about Friday Pulse: Kickstarter Innovation, Affiliate Nexus Update, Foreigner Buyer Influence
This week’s news about Amazon and Overstock shifting their legal focus back to the state level by filing an application to petition the US Supreme Court to hear their case against the state of New York, challenging its affiliate nexus tax law (after losing their appeal in a more than 4 year legal battle), is… Read more about Affiliate Nexus Tax Impacts Entire Market
All of us in online marketing claim that the number one thing we want is to understand the consumer. It’s the holy grail to figure out what influenced their purchases, their shopping habits, divide them up by gender, analyze all the demographics (household , income, education level, etc.), the times they buy online, the average… Read more about Online Shopping: Getting Personal
Summer is normally a slower time for news, but not this year. There are a lot of things happening in social, mobile and search. Happy Reading!!! Nordstrom is thinking of using Pinterest to do product testing and forecasting. The only issue as is stated in the article:”Galipeau said that there’s no rhyme or reason to… Read more about Friday Pulse: Nordstrom and Pinterest, CPG Goes Big on Digital, Monetizing Shares
I keep talking about Mobile Commerce and how important it is becoming for merchants and affiliates. I also keep noting that online marketers need to move faster to capture those consumers using mobile devices including smartphones and tablets. So, I was very excited when I saw a new study this week that smartphones and tablets… Read more about Mobile Quickly Becoming Part of Affiliate Marketing Mix
I hope your July 4th festivities were a blast. The celebration of our Nation’s independence always brings out the fireworks, patriotic spirit, the red, white and blue and great times spent with friends and family. The fireworks displays are not only in the air this time of year, we have some heated debated in our… Read more about Friday Pulse: Cool Google Projects, Mobile Growth, FTC’s PPC Guidelines
With less than a few weeks away from the July 31st deadline set by Goggle for the shutdown of its Google Affiliate Network, we have had great success in moving more than 60 of our clients to other networks. It’s been a several months of really hard work by every member of our team and… Read more about Lessons From the GAN Migration
July is so close I can smell it. On the personal front it’s the sweet odor of fresh cut golf courses and BBQs. Onthe business front it’s new online payment methods, Yahoo’s attempt to make a huge comeback, and services that are disrupting the system – like Uber. Happy Reading!!
We recently had an inspiring brainstorming session with one of our biggest clients. The call was initiated by the client and I will admit that I went into the discussion with a feeling that I might be on the defensive a bit. You know when you’re watching a romantic comedy and the inevitable line comes… Read more about Brainstorming Pays
It’s the first official day of summer. I hope you’ll be kicking off the season with some fun in the sun. But before you do, check out these articles. They are sure to make for some light beach reading (or even while your hanging in the hammock) and answer some burning questions. Happy Reading!!