There are only 28 shopping days between Thanksgiving and Christmas this year and while that’s two more than last year, it’s still a short period for retailers to maximize their efforts. As online marketers gear up for the big online milestone shopping days (Black Friday, Cyber Monday, Free Shipping Day) it’s crucial to remember that… Read more about View From the Top: Every Day is a Big Holiday Shopping Day
Don’t be scared, this post is all treats and no tricks (at least not in a bad way). I ‘m excited about all the news related to the massive role mobile will play this holiday season and beyond. Happy Reading!!
Seeing our clients succeed always fills me with joy and la lot of pride. Recently, PureFormulas, a long-time client of eAccountable.com, received the 2015 Bizrate Circle of Excellence Platinum Award, one of the highest distinctions for superior customer service and satisfaction. This is the fourth consecutive year that the company has received this prestigious honor.
As a marketer and a consumer, I love reviews. They are a great way to get information and drive sales. But this week fake reviews are big news. Everyone is trying to crack down on them. I hope the efforts are successful.. Meanwhile, mobile continues its growth; marketers “like” Facebook, and there is a lot… Read more about Friday Pulse: The Fake Reviews Edition
I’ve written before about the evolution of agencies. Advertising agencies morphing to include more digital expertise, agencies specializing in particular marketing disciplines expanding into other areas to offer more services, and changes everywhere in between as to cover the digital spectrum. Evolution is inevitable as the online marketing space changes rapidly. Adaptation is key. But… Read more about View From the Top: The Tools for Success
The final push for online marketers for Halloween is on. Then we are quickly (and in some cases, already) are on to the rest of the huge holiday online shopping race. This quarter should be very interesting as online retailers scramble for new ways to get consumers’ attention. Bigger deals, more shipping options, availability from… Read more about Friday Pulse: The Ready, Set, Go Edition
It’s here – Fall that is. The leaves are turning, the smell of pumpkin lattes are in the air (not to mention everything pumpkin), and Halloween is fast approaching. That means it’s time to harvest the bounty and get reep the benefits of what you’ve been planting all year long. Your online marketing efforts, if… Read more about Friday Pulse: The Fall Edition
It’s officially the start of the fourth quarter – the biggest selling period for online retailers. In July I started saying that ecommerce retailers needed to have plans in place and begin executing on them. Now I’m telling you that if you haven’t started your holiday season promotions, you are late. Yes, officially late. I… Read more about Friday Pulse: The Q4 Edition
I wanted to share with you a recent webinar that I hosted. The webinar, called Q4 Preparation:Emerging Technologies and Tactics focused on practical information to leverage a variety of existing technologies that can help increase merchant’s exposure to customers and boost revenue. We got great feedback on the webinar from attendees, so I thought I’d… Read more about Emerging Technology and Tactics
Between moving and a big golf tournament this weekend, I’m late getting this out. So, this time around let’s think of this edition as a collection of great articles to kick off your week. Happy Reading!!