With video and mobile being read hot, ad block software messing with metrics, the escalating ecommerce wars, and Canadian drone delivery, the online marketing space is in a state of constant change and evolution. Many of these services, technologies and new ways of doing things are disrupting the industry – but in a good… Read more about Friday Pulse: The Disruption Edition
There is so much online data available to retailers that it can be overwhelming. Maybe that is why I was a little shocked to see a recent study stating that 52 percent of retailers admitted that they still struggle to identify and engage with their most valuable customers. More than half? Wow. How can that be… Read more about View From the Top: Knowing Your Customers is Key to Satisfaction
We have all had the Anniversary of 9/11 on our minds. It’s time to remember all those that perished in that fateful day. Never Forget. It’s also time to show our enduring spirit by moving on, forging ahead and continuing to showcase our American entrepreneurial nature. Online marketers are some of the most innovative and… Read more about Friday Pulse: The Never Forget Edition
With the 4th quarter underway, retailers now have holiday promotions in place (or they should have) and are already starting to execute on those campaigns. Even though many of eAccountable’s client’s are in full swing with their exciting seasonal plans, I asked a few of our program managers to chime in on priorities and hot… Read more about View From the Top: Mobile and Preparation Top Retailers’ Holiday Priorities
I hope you are all ready to relax and enjoy what is considered the official end of summer – The Labor Day Weekend. As you pay tribute to labor – by not working – you can check out these articles to help prepare you for navigating the online marketing landscape. Happy Reading!!
Hi. My name is Durk and I’m a mobile addict. And apparently, I am not alone. A new study claims that there are 280 million mobile addicts worldwide. This new group of users represents a huge opportunity for marketers to engage directly with such a personal connection and intense reliance with their devices that 71… Read more about Mobile Addicts on the Rise
It’s the end of August and just a week away from the Labor Day three-day weekend. That means the push for the holiday shopping rush is on. I hope you are ready. If now, get started now. Things are about to move quickly and retailers will be making the most of the entire Q4. Here… Read more about Friday Pulse: The End of Q3 Edition
The landscape of outsourced program management has changed dramatically in the last five years or so. There are now a wide variety of agencies that manage affiliate programs. Back in the day, when I started eAccountable there were just a handful of businesses that provided services to manage affiliate programs. With this OPM boom, the relationship… Read more about View From the Top: Chicken or the Egg Agency Marketing
We are right in the middle of the dog days of summer. This collection of tips, articles and stories will help you beat the heat with a lot of cool knowledge to move your business forward. Happy Reading!!
Corporate culture is often hard to create and even more difficult to define and maintain as companies grow – especially when they swell to tens of thousands of employees. That is evident as ecommerce giant Amazon , which eclipsed Walmart with a $250 billion valuation recently, has been in the press a lot last week… Read more about View From the Top: Cultivating Corporate Culture