It’s been nearly 3 weeks since Google officially began the roll out of its new wide-ranging search algorithm that favors mobile friendly-sites. Most industry watchers and search experts claimed that Google’s revamp would have a bigger impact on search results than previous overhauls including Google Panda and Google Penguin.
So, Q1 is the books. It’s hard to believe that it’s already May. Now is the time for everything to bloom. The seeds you plants in the first quarter should be growing and blossoming into successful strategies. If not, you better catch up the quarter since it’ll be the dog days of summer before you… Read more about Friday Pulse: The May Day Edition
It’s a given that online advertisers are always looking for innovative ways to engage customers, optimize traffic, increase conversions and ultimately boost sales. We have found there are several ways to reach consumers at key times in their purchase process, including tools that address shopping cart abandonment, encourage consumers to add more to their carts… Read more about View From the Top: Simple Tools Offer Easy Fixes for Conversions
If you’ve been hearing the phrase but not sure exactly what it means or how mobile impacts it, we’ve got some articles that should make it clearer. Sprinkled in are other tidbits you should stay on top of that give you practical tips. Happy Reading!!
This week’s Imagine Commerce 2015 in Las Vegas was a great opportunity to network with more than 2,400 commerce experts including merchants, agencies and technology providers from more than 40 countries. The first day of the 5th annual Magento and eBay Enterprise commerce conference featured Michael Jones, Head of Affiliate for eBay Enterprise Affiliate Network… Read more about View From the Top: eBay Enterprise Affiliate Network Imagine Conference Wrap Up
Many American already filed their tax returns, but the procrastinators hopefully hit the April15th deadline and now know what they owe or how much their refund will be. That might mean more money to send online. Maybe we’ll see an uptick this month? Regardless, there are still a lot of online spaces that are going… Read more about Friday Pulse: The Post Tax-Day Edition
Earlier this week European regulators brought antitrust charges against Google for allegedly promoting its own comparison shopping service, Google Shopping, at the expense of competitors. If found guilty, Google could potentially face fines of $6 billion. The crux of the issue, according to the European Commission’s “Statement of Objections,” is that Google “prominently displays its… Read more about View From the Top: EU Goes After Google Shopping
Here’s all the news and articles you need for this week. I’ve gathered a hodgepodge of information that can help you navigate the rapidly changing online marketing space. Happy Reading!!
Don’t say I didn’t tell you so. Smartphones now account for a majority of mobile transactions. In fact, according to a new report from Criteo, U.S. mobile transactions grew 10 percent in the last three months The Q1 2015 State of Mobile Commerce Report, which analyzed $160 billion worth of digital retail sales worldwide across… Read more about View From the Top: Mobile Momentum is Major
Mobile is growing by leaps and bounds. Here are some things you need to know – especially the role Google and its new algorithm – due out on April 21st – will play. Happy Reading!!