For the past several years I have been harping on the point that executing on a comprehensive mobile marketing strategy is the difference between those that have a significantly better chance to succeed and those that are doomed to be left in the dust. Mobile is growing and getting bigger by the minute. According to… Read more about View From the Top: Mobile Marketing Strategy a Must
It’s almost June. Can you believe it? Time flies, as they say. And I know you are busy people and don’t have a lot to extra time. So, the list of items I’ve shared with you might look small but Mary Meeker’s presentation is a whopping 164 slides. I thought I would give you room… Read more about Friday Pulse: Meeker’sInternet Trends, Rackuten’s Purchase, A/B Testing
After more than fifteen years of working in the performance marketing space and running an agency that understands and proves the value of the affiliate channel every day, I have finally become an affiliate. No, I’m not giving up my day job running eAccountable, but I have found that one of my hobbies is something… Read more about View From the Top: I’m an Affiliate
Ah, the long three-day Memorial weekend is upon us. It’s the unofficial start of summer (provided your location isn’t experiencing the wrath of Mother Nature). So before you head off for some fun be sure to check out the articles I’ve gathered. They will help you be in the know about the latest news before… Read more about Friday Pulse: Panda 4.0 Hits Big Sites, Google on your Fridge, Mobile up 23%
I was just talking about the benefits of Google Shopping, also known as Product Listing Ads (PLAs) Google. Then I ran across this great article called “Are You Actually Taking Advantage of Google Shopping? The Answer May Surprise You.” I wasn’t surprised as we are seeing many of the same findings highlighted in the piece… Read more about View From the Top: Google Shopping, a Big Opportunity
I hope you are all staying safe with these crazy weather extremes we are being subjected to across the country. There’s been wild weather including floods, wildfires, snow, and scorching heat. Mother Nature is showing us who’s in charge. But if you are the boss, you need to know to know what’s happening this week… Read more about Friday Pulse: Attribution Explained, Learning from Mistakes, Google Integrates Bulk Management
The key to recruiting bloggers to the affiliate space is education. I recently attended a one-day event where ShareASale invited a dozen bloggers from the Denver area to learn more about the affiliate marketing space in general, working with the ShareASale affiliate network and how to use its tools to better monetize their websites.
Happy early Mother’s Day to all the moms out there. This weekend is likely to be filled with brunches, flowers and lots of love. That doesn’t leave a lot of time to dig into industry issues, so I’ve grabbed some of the best articles from this week to share with you. Happy Reading!!
Currently, there are so many conferences, events, local meetups and seminars taking place that offer a chance to gain knowledge, network and look for new business. It often seems overwhelming. The real trick is weeding out those that don’t provide value and making the most of those that do. Like all other marketing activities, it’s… Read more about View From the Top: Focusing on eCommerce Events
Hola! Welcome to May. It’s almost time to get your Cinco de Mayo on, but before you down those margaritas and tacos or take a siesta, be sure to read these great articles. You’ll want a clear head to process all the happenings from this past week. Happy Reading!!