Online marketers are under pressure to show ROI and how they contribute to the corporate bottom line. So, it’s inevitable that they have started to use their available data to attempt to measure the value of everything related to social media and marketing campaigns. So, what are certain actions taken in social media worth? Well,… Read more about View From the Top: What’s Social Worth?
There’s so much going on in the digital marketing space right now. Here are some great articles to help you figure out and navigate the changes. Happy Reading!!
I just finished reading the book “The Everything Store: Jeff Bezos and the Age of Amazon” written by Brad Stone, a senior writer at Bloomberg Businessweek and a former reporter for The New York Times and Newsweek. The book is an inside look at Bezos and the relatively secretive corporate culture at Amazon. Prior to… Read more about View From the Top: The Upside of Working with Difficult People
It is Easter this weekend. You may be holding an egg hunt, but you don’t have to hunt down articles to read. I’ve done it for you. Happy Reading!!
I was surprised to read a study last week that claims nearly 90 percent of marketers are not trained in marketing performance and marketing ROI. The study, (Global Marketing Effectiveness Program), was conducted by UK market researcher, The Fournaise Marketing Group, surveyed 1,200 CEOs, and management and marketing decision-makers in North America, Europe, Asia and… Read more about View From the Top: Marketers Need More ROI Education
If you’re not buried completing your taxes for next week’s deadline, then you’ll have time to read all of the great articles I’ve share with you. If you’re still in the throes of tax prep, then take a time out. Happy Reading!!
As I have written before, I think mobile marketing is going to play a huge role in the future for how marketers reach customers and how customer search for information. But that doesn’t mean that reaching customers via their desktop devices is going away – not by a long shot, according to a new eMarketer… Read more about View From the Top: Search on the Desktop and Mobile
Hopefully you survived April Fool’s Day unscathed by pranksters. Now it’s time to move on and get down to real work. It’s spring, so, I wanted to plant some articles that will help your ideas bloom. Happy Reading!!
The eAccountable Blogger Outreach Program continues to evolve and improve as we constantly solicit feedback from our bloggers to find new ways to entice them to work with our great roster of merchants. We are finding that our merchants love the chance to work with bloggers that have dedicated, loyal followings – often in… Read more about View From the Top: Blogger Opportunities Abound
Spring is in the air and so is love. That’s because it’s nearly that time of the year – mostly between April and the end of June – when happy couples join together to say “I do.” And while the bride is likely to have all the big details such as her dress, the venue,… Read more about View From the Top: Savvy Affiliates Should Leverage Wedding Season