It’s one thing to do business with a great client and create a long-term partnership. But taking it to the next level by visiting their offices – especially when they are as fun and visually stimulating as Canvas On Demand – makes for a deeper relationship. (CanvasOnDemand is a subsidiary company of Cafepress and along… Read more about CanvasOnDemand: Art ALL Over the Place
My Valentine to you is short and sweet. Here are some articles from this week worth a look. Happy Reading!!
I’m following up last week’s post about lifetime customer value with the second part of the online marketing success equation – customer retention. Retaining customers is also the key to bringing them to a profitable lifetime value and overall profitability for your business. According to the Harvard Business School, increasing customer retention rates by 5… Read more about Personalization is Key for Online Marketing
I’d like to forget the outcome of the Big Game, but don’t mind seeing all the data coming in related to how mobile came out a winner. There was some interesting news this week as Commission Junction has been rebranded; Pinterest revamps for mobile users and I’ve also shared some marketing cartoons that made me… Read more about Friday Pulse: ValueClick Rebrands, Mobile Big at Super Bowl, CEOs Big on Search
When it comes to online marketing there is a lot of talk about how much it costs to acquire new customers. That discussion is usually followed by what it costs to retain customers or make them repeat buyers. However, too often when I ask our clients or prospective clients about their life time customer value,… Read more about View From the Top: The Importance of Lifetime Customer Value
It’s almost time for the Big Game. That’s means big screens, beer and lots of snacking. But before your place your bets (legally, of course) and get ready for some football, check out some tasty online marketing snacks that I’ve gathered for you to much on pre-game. If you’re not a fan and you usually… Read more about Friday Pulse: Google Reports Paid Clicks Rise, EBay uses Google to Fight Amazon, Super Bowl Ads Already Online
Matt Cutts, the head of Google’s Webspam team may have declared guest blogging for SEO dead, but I disagree and it looks like I’m not the only one. I think when done right, guest blogging can increase brand exposure, bring in new audiences and help ease the onus of creating lots of content.
If you’re trying to stay warm, like most of the country, here are some great articles to read by fire. So, cozy up, grab a blanket and learn about why Google is down on guest blogging, how Pinterest is refining its categories and the app that stalks shoppers for data. Happy Reading!!
It’s hard to believe that in these times where the Internet is an integral of everyday life, there are still ecommerce sites that are asking the question “Do I really need a blog?” The short answer is “Heck, Yes!!”
Affiliate Summit in Las Vegas this week was great, but like many I came home with some conference crud. So, if you’re under the weather like me, grab your mobile or tablet and do some reading while you recuperate. I’m staying home to avoid passing on germs, but here are a few interesting articles that… Read more about Friday Pulse: Lang Page Plugins, Coupon Redemption Skyrockets, Mobile SEO