Last week I had the pleasure of attending ShareASale’s Annual ThinkTank 2013 event. It was held in my home base of Denver, so I also had the fun of sharing the highlights of my city with visitors. As usual the event was a top-notch, invite only conference that was so well orchestrated. Kudos to ShareASale… Read more about View from the top: Blogger Quality over Quantity
Next week will be all about scary tricks and tricks as we celebrate All Hallows Eve. But there are no tricks here, just treats for you to enjoy. Happy Reading!!
There are basic best practices and commonly used tactics when recruiting affiliates to programs, but looking for bloggers and converting them into affiliates can be a challenge. Content bloggers that are not yet monetizing their sites are a potentially great option to help expand the affiliate pool for merchants, but it requires a different mindset… Read more about Turning Bloggers into Affiliates
Lots of good stuff packed into this edition. I’m excited to see that mobile (one of my favorite subjects) is also showing amazing growth and there are hard numbers to proven it. I can’t wait for all the Q4 data to see the big role mobile will have on the online holiday shopping season this… Read more about Friday Pulse: SERP Infographic, Mobile on Fire, Facebook Ads
Two years ago daily deal and flash sale sites were red hot. Now, not so much. These sites still have traffic but interest may have waned do to the stiff competition, the advances in mobile offers, and perhaps daily deal fatigue. I saw this chart (compiled by market researcher Hitwise) and thought it was interesting… Read more about Daily Deals are Evolving
If you’re knee-deep in Q4 offers and hustling for the online holiday season, you might need a little break. I’ve gathered a few interesting articles that provide some insight into the overall marketplace. Most articles are big picture but it’s good to get out of the grind every now and then and think about the… Read more about Friday Pulse: Ads Go Native, Hummingbird Impact, Microsoft Tackles Cookies
With the shortened online holiday season about to kick into high gear (just 27 days between Thanksgiving and Christmas) many affiliates are looking for merchants to place in special positions or work with on holiday offers. Many affiliate networks have new programs and tools to help facilitate that relationship during the height of the online… Read more about View from the Top: Tools to Streamline Affiliate Merchant Relationships
I hope you all got through the first week of October unscathed, because the push for online holiday shopping is really on now. But before you get back to work, I wanted to share some interesting articles from this week. Users are going after Yahoo for target ads from scanning email, an online illegal drug… Read more about Friday Pulse: Twitter’s New Metrics, Mobile Beats PC for Shopping, Yahoo Sued over Ad Targeting
It’s time for the Major League Baseball pennant races, but most online marketers are focused on making mobile online marketing a homerun for holiday season shoppers. Although most researchers are predicting that online shopping for the holiday season will grow just 15 percent (the smallest leap in several years), these same marketer researchers are also… Read more about View From the Top: Mobile Marketing Tees’ Up for Holiday Homerun
It’s been a busy week and in the midst of the Q4 online shopping season, Google launched a major algorithm update. It’ll be interesting to see how this impacts merchants and publishers. In addition, I’ve shared some good articles are mobile growth and who is not using the Internet. Happy Reading!!