I’m not Santa, but I’ve still got my Naughty and Nice List. However, my list isn’t about specific people that have been good or bad this year, but rather trends or issues that impact the performance marketing industry – both positively and negatively. I’m thrilled to note that for 2015 the Nice far outweighs Naughty.… Read more about The Online Marketing Naughty and Nice List
It’s the weekend before Christmas and I am hoping to be able to wind down a bit since all the shipping dates have passed for getting online purchases to their destinations. I also hope you are able to take some time to relax and enjoy time with loved ones. My gift to you is that… Read more about Friday Pulse: The Gift Edition
You know how nearly everyday there is some new seemingly-made up holiday? National Gun Powder Day. National Dunce Day. Well, there is a new holiday that I can totally get behind and celebrate with gusto. Today (December 18th) has been declared the first ever Give a Wine Club Day (#GiveAWineClubDay)!
You’re swamped with the frenzy of the season. Me. too. No time to waste, so here are some articles from this past week that offer good insight, a peek into the data, and some things to ponder as you move your online marketing efforts forward for the new year. Happy Reading!!
When we’re all done looking through the top-level data for the holiday season and we start digging deeper i think we’ll see a few interesting ecommerce trends emerge. I’m expecting that many retailers will see a significant rise in cart abandonment along with an increase in conversions from emails.
I hope everyone successfully survived Black Friday and Cyber Monday. In fact, according to data that is pouring in, you should have not only survived but thrived. The figures were up from last year and no surprise to anyone, mobile lead the way. Here’s the most interesting data from articles this week. And just so… Read more about Friday Pulse: The Black Friday/Cyber Monday Edition
eAccountable’s sister company, ClearVoice Research, is conducting daily shopper surveys (the U.S. Winter Holiday Spend Tracker) and are compiling the results as a means of helping retailers maximize their Holiday sales efforts. We are lucky to immediately access to such great, nearly-real time research that was designed to monitor key trends in holiday spending among… Read more about U.S. Winter Holiday Spend Tracker
I hope you all had a festive, fun-filled feast with family and friends for Thanksgiving! I know I did. Here’s some reading that will fill you with even more thanks. Some of the data is in and Thanksgiving and Black Friday were a huge hit for online marketers. Of course, mobile fueled the fire –… Read more about Friday Pulse: The Black Friday Edition
What can I say? I’m feeling extra thankful this week. With thoughts of a Thanksgiving feast dancing in my head and being surrounded by family and friends, I am truly grateful. So, in the spirit of giving – here’s a bounty of interesting articles. They are tryptophane free so you won’t fall asleep after… Read more about Friday Pulse: The Big Feast Edition
It seems like all the news is about mobile and ecommerce. Whether it’s a new report about mobile growth or the explosion of mobile for the holiday season, there is much ado about mobile. Happy Reading!!