After many years spent running a business I have learned a variety of useful lessons. First and foremost is that surrounding yourself with successful people increases your chance of success. It’s a no-brainer. I consider myself to have many successful friends, colleagues and peers. I seek out like-mind people and feed off their excitement and… Read more about View From the Top: Success by Association
At this year’s Affiliate Summit West 2011, held in Las Vegas earlier this month, eAccountableOPM.com tried something new. Instead of renting a booth or a table at the Meet Market, we rented a suite at the Wynn in order hold meeting with clients and potential customers.
I began working in the Internet sector more than 20 years ago doing Web design, programming, content creation and online marketing. I started affiliate program management in 1999 and since then I have seen major changes as it continues to evolve. In late 2005 I merged my business with a large fulfillment company with the idea… Read more about View from the Top: The OPM Evolution
By Durk Price Can you believe 2010 is over? The first decade of the 2000’s is closing out and 2010 has emerged as year of significant growth for eAccountableOPM.com. I’m proud to note that we increased the number of URLs we manage by 60 percent; grew our revenue 90 percent; and saw a 100 percent… Read more about View From the Top: Growth is a Team Effort
The New Year is about to start and that means the start of more travel to conferences, tradeshows and events. I attend as many shows as possible related to online marketing, affiliate marketing or online retailing as I can. And the as the number of events continues to grow so does my annual list of… Read more about View from the Top: Conferences, Tradeshows and Events, Oh My!
By Durk Price Overseeing a growing business means that I’m on the road a lot traveling to conferences, events, and client meetings. In fact, our corporate travel budget has increased more than 200 percent over the last year. While I thoroughly enjoy the chance to interact face-to-face with the performance marketing community and our clients,… Read more about View from the Top: Going Mobile and Being Productive
By Durk Price After more than a week of speculation and rumors that Groupon would be acquired by Google, the deal is now officially off. You can find all details of the non-deal and the financial implications at TechCrunch. Although, I was very excited about the synergies of Google and Groupon, the fact that the… Read more about View from the Top: Groupon’s Huge Marketplace Potential
By Durk Price Launching an affiliate program means a merchant or retailer is ready to add another viable and valuable channel to its marketing mix. But deciding how to run that program and whether to do it in-house or hire an outsourced program management firm (OPM) is another crucial decision merchants must face. I field… Read more about View from the Top: The Benefits of Using an OPM