We are right in the middle of the dog days of summer. This collection of tips, articles and stories will help you beat the heat with a lot of cool knowledge to move your business forward. Happy Reading!!
Corporate culture is often hard to create and even more difficult to define and maintain as companies grow – especially when they swell to tens of thousands of employees. That is evident as ecommerce giant Amazon , which eclipsed Walmart with a $250 billion valuation recently, has been in the press a lot last week… Read more about View From the Top: Cultivating Corporate Culture
It’s hard to believe that in many areas of the country, kids have already gone back to school – some as early as the first week of August. But because others don’t send the kiddos back until around Labor Day, there is still time for marketers to be continue to push their Back-to-School offers and… Read more about Friday Pulse: The Back to School Edition
It was just a little over three weeks ago that Jet.com launched to much fanfare and promises that it would strive to rival the world’s largest ecommerce company, Amazon. But is seems that the once (albeit breifly) high-flying Jet.com has been grounded by some retailers. The Wall Street Journal reported this week that Jet… Read more about View From the Top: Jet.com Hits Air Pocket, While Marketplaces Fly High
Talk about overload. This was a short week in the office for many of my fellow online marketers returning from a conference in New York City. It may have been a busy week in the office, but the news rolls on. I’ve aggregated all you need to know and catch up on into a neat… Read more about Friday Pulse: The Hodgepodge Overload Edition
I’m a big fan of Marketoonist. Tom Fishburne is a career marketer and cartoonist, which makes his weekly cartoons spot on. He has an eye for highlighting the oddities and ridiculousness of marketing and poking fun at them and those of us that do this for a living, so I got a chuckle out of… Read more about View From the Top: Is Viewability Really Enough for Advertisers?
There is so much going on this week as online marketers head to New York City for Affiliate Summit East. I can’t make it this time around and will miss networking with my colleagues. Okay, I will also miss the restaurants and food. But too much to do at eAccountable HQ in Denver. Have a… Read more about Friday Pulse: The Everything You Need to Know Edition
We all know that I have my hot button issues when it comes to online marketing. And, yes, cart abandonment is one of them. For me, it’s like getting older and having back pain. Yes, it happens as we age, but there are remedies, cures, preventative measures we can take to ease the pain or… Read more about View From the Top: Cart Abandonment Can be Reduced
We’re less than a week away from Affiliate Summit East 15 in New York City. It’s a huge gathering of online marketers to network, learn and see what’s new in the industry. Before you get there, I’ve gathered a variety of news that puts you in the know. Now you’ll be the smartest one in… Read more about Friday Pulse: The Pre-ASE15 Edition
I am always being approached by services that want to partner with us. Some are providing innovative services and tools that could certainly benefit our efforts to better manage client’s programs, boost brand awareness via social media and help with content marketing campaigns. And others, well, they just seem like a lot of hype with… Read more about View From the Top: Picking Partners