Did you celebrate Amazon’s Prime Day or get any good deals from the other major retailers that joined in on the Christmas in July sales? The reviews of how well these sales went are mixed. Regardless, we now know that retailers aren’t waiting for Q4 to jump start holiday shopping. Let’s hope that consumers don’t… Read more about Friday Pulse: The Prime Edition
Recently I wrote about how online marketers need to already get started with preparations for the holiday shopping season. Well, I fully expected that the push for holiday shopping would begin earlier as it’s been creeping into the end of the third quarter more and more over the last few years. But Amazon’s announcement that… Read more about View From the Top: Christmas in July for Amazon and Wal-Mart
Summer is flying by. I hope everyone is getting in their vacations. I know I had mine – albeit with lots of work thrown in. That’s the upside and downside of being constantly connected. But I wanted to make sure that you are still connected to what’s important this week. Happy Reading!!
As a digital marketing guy I’m supposed to think print is at best a dinosaur or at worst on life support. After all, look at how many magazines have struggled (or folded) in the era of new media. I’ve seen first-hand the damage online advertising and marketing has wreaked on those print publications that were… Read more about View From the Top: ShareASale Catalog Highlights Merchants
Happy Fourth of July!! Get ready for the fireworks, picnics, BBQs, trips to the beach and just hanging with friends and family. Now’s the time to celebrate all the freedoms our country was founded on, along with the great entrepreneurial spirit of online marketers. So, check out this week’s edition of items I’ve gathered for… Read more about Friday Pulse: The Fireworks Edition
While most people are thinking about the 4th of July weekend, BBQs, summer vacations, and beating the heat, for marketers July signals that we are just a few months away from the start of the Q4 and huge online shopping holiday push. Returning from the long summer weekend means next week will be a big… Read more about View From the Top: Liberty and the Pursuit of Holiday Prep
It was a week for historical rulings from the Supreme Court – two of them. Most of this news kept social media buzzing all week. Still, there was some marketing news worth paying attention to. If you missed it, here are some articles worth reading. Happy Reading!!
In a time when so much sophisticated marketing automation software is available, I am surprised to learn that fewer organizations than I would have thought are taking advantage of the wide-ranging capabilities of this software. The broad category of marketing automation encompassed software for all kinds of crucial marketing activities – managing vast amounts of… Read more about View From the Top: Marketing Automation has Slow Adoption
Happy almost-Father’s Day to all the dads out there. Being a dad is special responsibility and has so many rewards – and challenges. But it’s worth it in the end. That’s sort of like online marketing. So, dads enjoy your special day whether it’s kicking back relaxing, grilling for the family or just doing whatever… Read more about Friday Pulse: The Father’s Day Edition
Reviews are an important part of consumer purchase decisions and advertisers need a put in place a strategy to deal with them – including linking to reviews, allowing product reviews on their site (both positive and negative) and monitoring review online. Earlier this week Mintel released its report, American Lifestyles 2015, stating that 69 percent… Read more about View From the Top: Reviews Crucial in Purchase Decisions