I recently saw an interesting study about how organizations are using more content to influence purchases, but according to Demand Metric’s Lead Generation Benchmark Report for 2014 (http://www.salesfusion.com/white-paper/demand-metric-lead-generation/) , this content clutter is leading visitors to content fatigue which can lead to less engagement. The numbers show that content is one of the best ways… Read more about View From the Top: Active Content Engages
It’s nearly July and we all know what that means. No, not vacation and hot weather, but rather a huge push to start prepping for the Q4 holiday season. Check out what Internet Retailer has to say on the subject. I’ve also shared some interesting stories on Google+. Each piece has a very different take… Read more about Friday Pulse: Google+ Success or Failure, Christmas in July, Free Marketing Tools
Let’s take ride in the Way Back Machine. Remember, about two years ago when I couldn’t stop blogging about daily deals? Yeah, it was huge news back then and I admit to getting a little caught up all the hype. In my defense, I think the meteoric rise of daily deal sites was a pivotal… Read more about View From the Top: Evolving Marketing Tech
Just one day until the official start of summer. I hope you have great plans to get outdoors and enjoy the nice weather – that’s if you have nice weather. Our deepest sympathies go out to those that have experienced the recent wrath of Mother Nature. You are in our hearts and thoughts. For… Read more about Friday Pulse: IBM Saw Glassholes Coming, Facebook Game Changer, Style Bloggers Making a Mint
Affiliate marketing is starting to gain a foothold in the B2B space, but there are still a lot of challenges. Domain registration and Web hosting are big business for B2B affiliates. Still, B2B is a much harder path for affiliates than B2C because B2B products often involve a much longer sales cycle. In addition, there… Read more about View From the Top: B2B – The Next Big Opportunity?
As marketers move to a more holistic approach to their efforts, it’s more important than ever for retailer to be able to track and identify their best customers as they walk in the door of their brick and mortar stores. The idea is that having that information could allow them to target those shoppers for… Read more about View From the Top: In-Store Shopper IDs Crucial to Online Marketing
Before you set out to enjoy your Father’ Day (whether you’re a Dad or someone who is celebrating their pop) here are some great articles that are sure to make you more informed and on top of the latest happenings Happy Reading!!
Happy National Donut Day! Are you channeling your inner Homer Simpson? Well, today is not just about the delicious powdery treat that we know is bad for us, it’s about apps. It looks like apps are cutting into Google’s share of the mobile search market and Internet Retailer is giving us its exclusive list of… Read more about Friday Pulse: Top Mobile Commerce Apps, Trust vs. Bribes, Pay for Pin Promotion
For the past several years I have been harping on the point that executing on a comprehensive mobile marketing strategy is the difference between those that have a significantly better chance to succeed and those that are doomed to be left in the dust. Mobile is growing and getting bigger by the minute. According to… Read more about View From the Top: Mobile Marketing Strategy a Must
It’s almost June. Can you believe it? Time flies, as they say. And I know you are busy people and don’t have a lot to extra time. So, the list of items I’ve shared with you might look small but Mary Meeker’s presentation is a whopping 164 slides. I thought I would give you room… Read more about Friday Pulse: Meeker’sInternet Trends, Rackuten’s Purchase, A/B Testing